Module Outline
Date retreived
23/07/2026 12:40 AM AWST
23/07/2026 12:40 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Buyer Behaviour (NSW)
Buyer Behaviour (NSW)
Module
National Code
State Code
17813
17813
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
08/06/1995
Field of Education
080501 - Sales
Nominal Hours
54
Description
To give the learner a working appreciation of the impacts of buyer behaviour on
marketing through analysis of theory and practical casework in the areas of
perception, motivation, learning, life cycle, personality using primary and
secondary research methods.
marketing through analysis of theory and practical casework in the areas of
perception, motivation, learning, life cycle, personality using primary and
secondary research methods.
Range of Variables
Modified lecture/workshop.
Evidence Guide
Internal Assessment 100%
Assessment methods include:
- Short answer tests
- Group project involving research
- Individual assignment
Assessment methods include:
- Short answer tests
- Group project involving research
- Individual assignment
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9051 | 6394 | Advanced Diploma of Marketing Management | Accredited course |
| 9055 | X2702 | Certificate IV in Marketing Management | Accredited course |
| 9056 | 6461 | Diploma of Marketing Management | Accredited course |
| 9058 | 13833WA | Diploma of Public Relations | Accredited course |
| 8793 | Public Relations (NSW) | Accredited course |