Module Outline
Date retreived
22/07/2026 8:37 PM AWST
22/07/2026 8:37 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Horticultural Marketing
Horticultural Marketing
Module
National Code
State Code
46136
46136
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
14/09/1995
Field of Education
080505 - Marketing
Nominal Hours
34
Description
To introduce students to the principles of
marketing.
To provide students with an awareness of relationships between marketing and
societal needs.
To provide students with skills to develop marketing
strategies for nominated target markets.
To provide students with skills to analyse markets
and strategies.
To provide students with a decision-making model for
marketing management.
To provide students with skills to establish and
manage the marketing management function.
marketing.
To provide students with an awareness of relationships between marketing and
societal needs.
To provide students with skills to develop marketing
strategies for nominated target markets.
To provide students with skills to analyse markets
and strategies.
To provide students with a decision-making model for
marketing management.
To provide students with skills to establish and
manage the marketing management function.
No information
Evidence Guide
Internal Assessment 60%
Examination 40%
Objective Test 30%
Presentation 30%
Examination 40%
Objective test should be designed to test the
student's reasoning and understanding of the
subject, rather than test for evidence of "rote
learning".
The presentation should consist of a detailed critique of an established
Marketing and Promotional Plan with the rationale explained for why the plan
is/is not effective.
OR
The presentation should consist of the detailed construction of a Marketing and
Promotional Plan with the rationale explained as to why the plan should be
effective.
Fellow students are to be given the opportunity to
question the presenter.
Examination 40%
Objective Test 30%
Presentation 30%
Examination 40%
Objective test should be designed to test the
student's reasoning and understanding of the
subject, rather than test for evidence of "rote
learning".
The presentation should consist of a detailed critique of an established
Marketing and Promotional Plan with the rationale explained for why the plan
is/is not effective.
OR
The presentation should consist of the detailed construction of a Marketing and
Promotional Plan with the rationale explained as to why the plan should be
effective.
Fellow students are to be given the opportunity to
question the presenter.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 7035 | Applied Science Horticulture | Accredited course |