Module Outline
Date retreived
22/07/2026 7:54 PM AWST
22/07/2026 7:54 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Direct Marketing (NSW)
Direct Marketing (NSW)
Module
National Code
State Code
17834
17834
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
Field of Education
080505 - Marketing
Nominal Hours
51
Description
To provide the learner with the knowledge and skills to develop effective
Direct Response Marketing (DRM) strategies and relate these to the overall
national and international marketing context.
Direct Response Marketing (DRM) strategies and relate these to the overall
national and international marketing context.
Range of Variables
This module may be taught on or off the job. It is suitable for face to face
delivery in a classroom or other similar venue and is also suitable for
flexible delivery through, for example external, mixed-mode, computer based or
satellite delivery systems. Adaptation of this module for appropriate flexible
delivery modes will require additional educational resources for the
instructional design and production of suitable resource materials.
Although this module is substantially knowledge or theory based it should be
supported by case studies and practical applications for the principles or
concepts outlined.
The teacher should ensure that learning is student centred, using the skills
and experience of the learners and focussing on issues relevant to the
workplace.
delivery in a classroom or other similar venue and is also suitable for
flexible delivery through, for example external, mixed-mode, computer based or
satellite delivery systems. Adaptation of this module for appropriate flexible
delivery modes will require additional educational resources for the
instructional design and production of suitable resource materials.
Although this module is substantially knowledge or theory based it should be
supported by case studies and practical applications for the principles or
concepts outlined.
The teacher should ensure that learning is student centred, using the skills
and experience of the learners and focussing on issues relevant to the
workplace.
Evidence Guide
Internal Assessment 100%
Assessment methods include:
- Written short answer questions
- Assignment
- Analysis of case study
- Develop a full time lined and costed DM campaign.
Assessment methods include:
- Written short answer questions
- Assignment
- Analysis of case study
- Develop a full time lined and costed DM campaign.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9051 | 6394 | Advanced Diploma of Marketing Management | Accredited course |
| 9056 | 6461 | Diploma of Marketing Management | Accredited course |