Module Outline
Date retreived
22/07/2026 2:59 PM AWST
22/07/2026 2:59 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Market Research
Market Research
Module
National Code
State Code
17040
17040
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
09/03/1995
Field of Education
080505 - Marketing
Nominal Hours
34
Description
To give students an overview of research and its
limitations. It is intended that students should be able to carry out
exploratory research, and should recognise circumstances which require the
services of a specialist.
limitations. It is intended that students should be able to carry out
exploratory research, and should recognise circumstances which require the
services of a specialist.
No information
Evidence Guide
Internal Assessment 40%
Examination 60%
A pass in both internal assessment and examination
is required.
Objective Test 20%
Presentation 20% One two-hour
examination 60%
Objective test should be constructed to test for
evidence of understanding rather than "Rote
learning".
Presentations should give students the opportunity to demonstrate their
knowledge.
This can be achieved in part by allowing fellow
students to question the presenter.
Examination 60%
A pass in both internal assessment and examination
is required.
Objective Test 20%
Presentation 20% One two-hour
examination 60%
Objective test should be constructed to test for
evidence of understanding rather than "Rote
learning".
Presentations should give students the opportunity to demonstrate their
knowledge.
This can be achieved in part by allowing fellow
students to question the presenter.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 7447 | Arts (Visual Art Management) | Accredited course | |
| 9019 | Business (Management) | Accredited course |