Module Outline
Date retreived
22/07/2026 4:09 PM AWST
22/07/2026 4:09 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Promotion, Planning and Implementation
Promotion, Planning and Implementation
Module
National Code
State Code
17921
17921
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
Field of Education
Nominal Hours
34
Description
To heighten awareness and understanding of the role
of promotional activities within the overall
marketing function.
To enable executives to effectively utilise those
promotional tools which are appropriate to a
nominated set of circumstances.
To provide executives with the ability to plan,
implement, control and evaluate an organisation's
promotional activities, regardless of whether or not
an advertising agency is involved.
of promotional activities within the overall
marketing function.
To enable executives to effectively utilise those
promotional tools which are appropriate to a
nominated set of circumstances.
To provide executives with the ability to plan,
implement, control and evaluate an organisation's
promotional activities, regardless of whether or not
an advertising agency is involved.
No information
Evidence Guide
One 2 hour written examination 40%
Assignments 60%
It is necessary to pass both components of the
assessment in order to gain an overall pass in this
subject.
Assignments 60%
It is necessary to pass both components of the
assessment in order to gain an overall pass in this
subject.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9001 | Sales and Marketing | Accredited course | |
| 6437 | Sales and Marketing | Accredited course |