Module Outline
Date retreived
22/07/2026 7:54 PM AWST
22/07/2026 7:54 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Corporate Marketing Planning
Corporate Marketing Planning
Module
National Code
State Code
17912
17912
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
Field of Education
Nominal Hours
34
Description
To enable students to perform all the tasks
associated with the formulation and implementation
of an organisation's marketing plan.
To enable executives to prepare the marketing plan
relating to a single product (or group of related
products).
To provide marketers whose task is primarily the implementation of marketing
plans prepared by a control office, with an understanding of the techniques
used in formulating marketing plans.
associated with the formulation and implementation
of an organisation's marketing plan.
To enable executives to prepare the marketing plan
relating to a single product (or group of related
products).
To provide marketers whose task is primarily the implementation of marketing
plans prepared by a control office, with an understanding of the techniques
used in formulating marketing plans.
No information
Evidence Guide
One 2 hour written examination 40%
Assignments 60%
It is necessary to pass both components of the
assessment in order to gain an overall pass in this
subject.
Assignments 60%
It is necessary to pass both components of the
assessment in order to gain an overall pass in this
subject.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 9001 | Sales and Marketing | Accredited course | |
| 6437 | Sales and Marketing | Accredited course |