Elements and Performance Criteria

Clients may be:

individual artists

ensembles

groups

Finances may include:

accounts

payments

debtors

creditors

petty cash

investments

taxation

wages and other remunerations

superannuation

insurance

Intellectual property and royalty rights on which artists are briefed or advised may include:

the difference between performing, mechanical and synchronisation rights

the difference between copyright for composition, a sound recording and a published edition

the conditions necessary for copyright to exist in composition and in sound recordings

procedures which need to be undertaken to show proof of ownership of composed work

the difference between assignment and licensing of copyright

the function of the Australian Performing Rights Association, the Australian Copyright Council, AMCOS and other relevant bodies

Underpinning knowledge and skills

Assessment must include evidence of the following knowledge and skills:

Industry
music organisations
the music industry and its markets
relevant music industry events and associations
revenue flow in the industry
music venues
composing/performing opportunities
Business, management and organisation
business and financial planning
setting priorities to achieve realisable short and long term goals
managing people and projects
advising artists on:
OHS
remuneration
taxation
superannuation
evaluating deals to determine alignment with own and clients' interests
ethics
industrial relations
Communication and negotiation
communicating constructively with clients and presenters to achieve agreed outcomes
maintaining and using comprehensive and appropriate contact networks to advance clients' business
working collaboratively with musicians
mentoring and counselling musicians ethically, accurately and effectively to achieve agreed outcomes and to add value to career development
negotiating business deals to ensure planned outcomes
planning promotions and promotion campaigns to achieve agreed outcomes
Artistic
understanding of musical style and repertoire
advising artists on their repertoire and commercial feasibility
knowledge of instruments and instrumental combinations appropriate to a selected range of music styles and repertoire
understanding the needs of artists in creating and performing
developing talent to achieve agreed outcomes
knowledge of artistic and venue requirements
ability to match artists with appropriate roles
Mentoring
awareness of career development issues for artists
awareness of artists' industrial rights and obligations
providing effective and timely advice
sensitivity to the needs of artists
developing talent in the interest of artists and the market

Legal
the 1990 AMPAL - ARIA agreement
the difference between performing, mechanical and synchronisation rights
the difference between copyright for composition, a sound recording and a published edition
the conditions necessary for copyright to exist in composition and in sound recordings
procedures which need to be undertaken to show proof of ownership of composed work
the difference between assignment and licensing of copyright
the function of the Australian Performing Rights Association and the Australian Copyright Council, and other relevant organisations
maintaining required records to comply with legislative requirements
compliance with contract details

Linkages to other units
This unit has strong linkages to, and may be assessed with, the following units:
CUSBRA19A Develop artists and repertoire
CUSADM10A Establish and manage contracts
CUSBMA05A Promote the act to obtain deals
CUSADM08A Address copyright requirements
CUSBAD13A Address performing and recording deals

Critical aspects of evidence
The following evidence is critical to the judgement of competence in this unit:
managing musicians
music business and promotions
repertoire

Method and context of assessment
Evidence of assessment may be obtained through a variety of methods including:
oral questioning on artists' management
legal issues
OHS
artistic issues
mentoring
promotion
discussion of business plans and strategies
authenticated samples of work such as promotions
authenticated details of achievement in relevant courses or training programs
relevant portfolio kit, tapes and other recordings, biographies and promotional photographs promoting the work of artists to target markets
simulation of negotiating for artists
case studies and scenarios as a basis for discussing issues in artists' management
Competency in this unit may need to be assessed over a period of time, in a range of contexts and on multiple occasions involving a combination of direct, indirect and supplementary forms of advice. Assessment should ensure that a sufficient range of tasks is covered.
This unit of competency may be assessed on or off the job, and requires evidence of comprehensive understanding of issues in artists' management and the ability to negotiate effectively for and with clients. Evidence is also required of ability to effectively mentor artists.

Resource requirements
This unit of competency must be assessed using business documentation relevant to the music industry.

Communicating ideas and information
(3)

Collecting analysing and organising information
(3)

Planning and organising activities
(3)

Working with others and in teams
(3)

Using mathematical ideas and techniques
(2)

Solving problems
(3)

Using technology
(2)