This unit of competency specifies the outcomes required to promote and maintain positive public relations for a property organisation and the property industry. It requires the ability to facilitate effective communication processes, prepare media releases, and conduct media interviews.The unit supports the work of those involved in promoting and maintaining positive public relations for the organisation and property industry. It applies to real estate agents, strata community managers, stock and station agents, Nationwide House Energy Rating Scheme (NatHERS) assessors, and home sustainaibility assessors.Licensing, legislative, regulatory or certification requirements apply to this unit in some States and Territories. Relevant state and territory regulatory authorities should be consulted to confirm those requirements.