Unit of competency Outline

Date retreived
21/07/2026 11:21 PM AWST

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Develop a detailed design concept

Develop a detailed design concept

Unit of competency
National Code
ICPPP311C
State Code
D3126
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
05/07/2010
View on TGA
State Implementation and Classification
Approved Date
09/08/2012
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
09/08/2012
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to develop a complex graphic design
Notes
Elements and Performance Criteria
1. Determine brief specifications
  • 1.1. Communicate with the client to confirm the requirements of the brief as required
  • 1.2. Job details are accurately documented according to enterprise policies and procedures
2. Render a graphic design
  • 2.1. The client's requirements are translated into a design concept that accords with the brief
  • 2.2. Different graphic design ideas/concepts are detailed and the potential of each is assessed according to the brief
  • 2.3. A unique graphic design concept is rendered electronically or manually to conform to the brief
  • 2.4. The rendered graphic design is assessed for printing feasibility according to the requirements of the brief
  • 2.5. A visual is produced showing position and fit of design elements to document the design layout
3. Produce a dummy
  • 3.1. A range of visual interpretations of the brief are made to present options to the client
  • 3.2. Text and images are graphically presented to conform to the grid layout
  • 3.3. Basic imposition is calculated to suit printing and binding processes
  • 3.4. A dummy is produced for marking-up copy and to obtain client feedback about the suitability of design
4. Produce complex finished artwork
  • 4.1. A design concept is structured step by step to conform to the brief and to fit a grid format
  • 4.2. Appropriate type styles are selected to conform to the client brief and the printing substrate
  • 4.3. Line reproduction quality is assessed to effect the standard of print reproduction required by the client brief
  • 4.4. Images are selected to conform to the client brief and the end use
  • 4.5. Colours are selected and combined effectively using overlays to conform to the client brief and the end use
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Job details may include:
include the number of colours, the media of the final product, the purpose of the design, materials.
Enterprise policies and procedures may include:
tasks must be performed according to enterprise procedures.
Images may include:
photographs, illustrations, format graphics, text.
Complexity of process may include:
artwork is complex and may involve numerous elements.
Quality standards may include:
should meet client requirements and enterprise and industry standards.
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
client requirements are accurately reflected in the design concept. The final design combines type, lines, tones, colours and images in a manner that meets the design brief and reproduction requirements
the underlying skill of designing a detailed layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes
demonstrate an ability to find and use information relevant to the task from a variety of information sources
prepare TWO sets of design, colour roughs and finished artwork which incorporate line and tone work according to specifications of the client brief, enterprise standards and listed performance criteria.

Context of and specific resources for assessment
Assessment must ensure:
assessment may take place on the job, off the job or a combination of these. Off the job assessment must be undertaken in a closely simulated workplace environment
it is expected that special purpose tools, equipment and industry software packages will be used where appropriate.

Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Replaces
State Code National Code Title Type
D0388 ICPPP311B Develop a detailed design concept Unit of competency
Replaced By
State Code National Code Title Type
AUN20 ICPPRP311 Develop a detailed design concept Unit of competency