Unit of competency Outline

Date retreived
23/07/2026 1:03 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Coordinate marketing activities

Coordinate marketing activities

Unit of competency
National Code
SITXMPR004A
State Code
S6728
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
01/01/2011
View on TGA
State Implementation and Classification
Approved Date
31/05/2011
Field of Education
080505 - Marketing
Original Release Date
31/05/2011
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to plan and coordinate a range of marketing and promotional activities at an operational level. The unit incorporates knowledge of marketing principles.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Plan and organise marketing and promotional activities.
  • 1.1 Plan and schedule marketing and promotionalactivities according to marketing plan or other organisation systems.
  • 1.2 Identify, analyse and incorporate relevant market information into short-term planning.
  • 1.3 Assess invitations to participate in promotional activities based on current marketing focus and other relevant information.
  • 1.4 Develop and implement detailed action plans for promotional activities at the appropriate time to address operational details.
2 Undertake a general public relations role.
  • 2.1 Establish and conduct relationships with industry and media colleagues in a manner that enhances positive image of organisation.
  • 2.2 Use networks to assist in the implementation of promotional activities.
  • 2.3 Develop public relations resources where appropriate, including media releases and industry or media support materials.
3 Review and report on promotional activities.
  • 3.1 Review all activities according to agreed evaluation methods and incorporate results into future planning.
  • 3.2 Prepare reports according to organisation policy and required timeframes.
  • 3.3 Present current market intelligence in a manner that provides clear and concise information to those responsible for planning sales and marketing.
  • 3.4 Make informal reports to relevant colleagues to maximise opportunity to meet team targets.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Marketing and promotional activities may include:
events
display and signage initiatives
trade and journalist familiarisations
limited product development within scope of individual responsibility
market research
advertising
industry and public relations activities
web-based activities.


Information to be incorporated into the planning process may include:
marketing reports
sales reports
financial statistics
marketplace trends
competitive activity.


Assessment of invitations to participate in activities may relate to:
consistency with overall marketing direction
level of exposure to be achieved
matching of attendees to target markets
financial resource issues
human resource requirements
timing of the activity or event.


Operational details to be considered may include:
objectives and nature of the activity
budget availability
public relations implications
staffing requirements and briefings
availability of brochures and other promotional material
equipment requirements
contracting of other services, such as display
travel arrangements
strategies to ensure maximum benefits
potential to conduct cooperative marketing activities
proactive or reactive approaches
need for external assistance
fulfilling administrative and procedural requirements
available technology
potential e-business opportunities.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
project or work activities that show the candidate's ability to plan and coordinate multiple marketing activities for a specific business operation and to prepare marketing reports
logical and detailed activity planning supported by relevant action plans
knowledge of marketing principles and their application to practical workplace activities
detailed knowledge of the industry, including structure and interrelationships, industry networks, information sources, and distribution and marketing networks
knowledge of the types of promotional activities commonly used within the tourism and hospitality industry and specific major industry marketing and promotional events
project or work activities conducted over a commercially realistic period of time so that the planning, analysis and reporting aspects of this unit can be assessed.



Context of and specific resources for assessment
Assessment must ensure:
that the candidate has accessed a fully equipped office environment using appropriate computers, printers, communication technology, information programs and software to facilitate the processes involved in planning and implementing marketing activities
access to an operation for which products would be marketed or access to comprehensive and sufficient information about that operation to allow the candidate to fully plan for and implement marketing activities
use of marketing plans and operational marketing documents, such as action plans and marketing reports
interaction with individuals or businesses with a genuine or potential interest in purchasing the product or service.


Methods of assessment
A range of assessment methods should be used to assess the practical skills and knowledge required to coordinate marketing activities. The following examples are appropriate for this unit:
evaluation of marketing activities planned and conducted by the candidate
evaluation of marketing reports prepared by the candidate to detail the way in which an activity was planned and conducted and lessons to be learned for future activities
evaluation of marketing activities organised and implemented by the candidate in conjunction with or on behalf of industry operators
case studies to assess application of marketing principles to specific industry situations

written and oral questioning or interview to test knowledge such as marketing principles, structure of the industry, industry interrelationships, distribution networks and legal compliance issues
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
SITXMGT002A Develop and implement operational plans
SITXMPR003A Plan and implement sales activities.


Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.
Replaces
State Code National Code Title Type
E1981 THHGCS07B Coordinate marketing activities Unit of competency
Replaced By
State Code National Code Title Type
WF808 SITXMPR404 Coordinate marketing activities Unit of competency