Unit of competency Outline

Date retreived
21/07/2026 11:40 PM AWST

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Develop a floristry product range

Develop a floristry product range

Unit of competency
National Code
SFLSOP011
State Code
AVF97
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
25/09/2015
View on TGA
State Implementation and Classification
Approved Date
01/02/2016
Field of Education
100309 - Floristry
Original Release Date
01/02/2016
Nominal Hours
36
Description
This unit describes the performance outcomes, skills and knowledge required to strategically manage product development within a floristry business. It requires the ability to research the market, analyse product establishment issues, determine pricing, establish the product, and monitor and evaluate its success. Development can apply to a new, enhanced or specialised range of products of any style.This unit applies to all floristry industry businesses including retail floristry shops, studio or online businesses and those that specialise in corporate or special events. It applies to senior personnel who operate with significant autonomy and are responsible for making strategic business and product development decisions. This includes product development managers, marketing managers, operations or general managers, floral designers, store managers and owner-operators.No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Research the market.
  • 1.1 Focus product research according to business objectives.
  • 1.2 Access information sources for floristry market trends, distribution and marketing networks.
  • 1.3 Analyse current and emerging technologies, market and design trends, and product and service gaps.
  • 1.4 Consult with colleagues and external stakeholders.
  • 1.5 Identify product development opportunities and target markets.
  • 1.6 Evaluate distribution and marketing networks for potential to successfully market proposed product.
2. Analyse issues relevant to product establishment.
  • 2.1 Identify and analyse product preferences and quality expectations of different consumer markets.
  • 2.2 Identify and analyse external issues that impact on product establishment.
  • 2.3 Assess availability of flower and plant materials and ancillary materials that meet preferences of target market.
  • 2.4 Assess business capacity to provide proposed product and identify additional required resources.
  • 2.5 Consider issues relating to product life cycle.
3. Determine profitable selling price.
  • 3.1 Determine net production cost by identifying attributable business operating costs and product specific costs.
  • 3.2 Incorporate distributor commissions or mark ups, determine required profit margin and mark up for profitable selling price.
  • 3.3 Consider competitor product pricing and make reasonable cost adjustments to ensure a price competitive product.
  • 3.4 Assess profitability of a range of proposed products and choose highest yielding products.
  • 3.5 Clearly and accurately document pricing structures.
4. Establish the product.
  • 4.1 Develop and implement a product implementation plan that incorporates marketing strategies and activities.
  • 4.2 Communicate plan to all personnel involved in establishing the product.
  • 4.3 Test new products in marketplace prior to full implementation, when appropriate.
5. Monitor and evaluate success of the product.
  • 5.1 Monitor product success based on marketplace response and feedback from distributors, staff and customers.
  • 5.2 Assess changes in internal or external environment that impact cost effectiveness and profitability.
  • 5.3 Monitor quality of supplied flowers, plant materials and merchandise and rectify deficiencies affecting overall quality of product range.
  • 5.4 Rationalise or delete non-performing products within the range.
  • 5.5 Communicate changes to relevant colleagues, customers and distributors.
No information
No information
Replaces
State Code National Code Title Type
D7695 SFLSOP509A Research, assess and develop a floristry product range Unit of competency
State Code National Code Title Type
AWP1 SFL50115 Diploma of Floristry Design Qualification
BOH5 SFL50125 Diploma of Floristry Design Qualification