Unit of competency Outline

Date retreived
24/07/2026 2:02 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Promote the organisation's mission and values

Promote the organisation's mission and values

Unit of competency
National Code
DEFPA001
State Code
AVV48
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
24/01/2013
View on TGA
State Implementation and Classification
Approved Date
Field of Education
080505 - Marketing
Original Release Date
Nominal Hours
0
Description
This unit covers the competency required to promote the mission and values of the Defence organisationIt includes the requirement to use a broad range of communication techniques to provide information and enhance the public image of the organisation with a range of professional networks outside the organisation. It includes representing the organisation, influencing others, liaising and negotiating to build and maintain networks. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. In a Defence context, this means that there is no civilian need to hold this unit in order to meet licensing, legislative, regulatory or certification requirements.
Notes
Elements and Performance Criteria
1. Build networks and develop working relationships
  • 1.1 Formal and informal networks are established at the local, regional and national levels to support ongoing and future liaison and collaboration.
  • 1.2 The roles and responsibilities of stakeholders are recognised and taken account of in interactions.
  • 1.3 Working relationships are developed with stakeholders and used in a way which provides identifiable benefits to the organisation and the community from shared expertise and resources.
  • 1.4 Dealings with stakeholders are conducted in line with ethical and professional standards to develop a relationship of trust and mutual understanding.
  • 1.5 Feedback is obtained from other organisations and governments to inform and improve service delivery.
2. Promote the organisation
  • 2.1 A range of strategiesis used to promote a positive image of the organisation at every available opportunity.
  • 2.2 Issues, policies and practices are communicated effectively to a range of audiences in writing and orally.
  • 2.3 Appropriate key people are identified and involved in achieving outcomes.
  • 2.4 Authoritative and specialist advice is developed and distributed within the area of responsibility.
3. Represent the organisation
  • 3.1 The organisation’s message is imparted accurately and in a clear, concise and confident manner to gain stakeholder’s understanding and commitment.
  • 3.2 The organisation’s representation is sought and promoted to external bodies.
  • 3.3 Opportunities to promote the organisation through media, government and the community are utilised in a positive and constructive manner, in line with organisational requirements.
  • 3.4 Advice consistent with organisation policy, needs, quality standards and legislative responsibilities is provided to stakeholders.
  • 3.5 Advice is provided in the context of strategic planning for the organisation.
  • 3.6 Advice is provided confidentially on matters sensitive to governments and the organisation, in line with privacy and confidentiality legislation and guidelines.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Stakeholders may include
local, state/territory and federal governments
industry
national and international associations
other emergency management and non-government organisations eg Red Cross/Salvation Army/Cave Rescue
volunteers
community groups
technical advisers
consultants
work groups and individuals internal to the organisation
customers
utilities
Range of strategies to promote a positive image of the organisationmay include
attending or speaking at meetings, seminars and conferences
association membership
public and specially-targeted presentations
public promotions
providing tailored information
explaining mission, goals and objectives in ways suited to the diversity of the audience
consulting and advising
chairing meetings
briefings
interviews
Key people may include
officers from government organisations
ministerial advisers
community members
council members
industry representatives
members of professional associations
international associations
Advice provided confidentially may include
industrial processes and procedures
cases of death and injury
security cpncerns and protocols
criminal events
The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Assessment must confirm the ability to:
establish and maintain networks specifically to promote the organisation and achieve the organisation’s outcomes
Consistency in performance
Competency should be demonstrated over time and should be observed in a range of actual or simulated work contexts.
Context of and specific resources for assessment
Context of assessment
Competency should be assessed in the workplace or under conditions that accurately simulate a realistic workplace in accordance with all relevant legislation and organisation requirements.
Evidence should be gathered while observing the individual establishing and maintaining the networks which will promote the organisation and achieve the organisation’s outcomes
Specific resources for assessment
Access is required to:
relevant standards, policy and instructions related to public affairs
Replaced By
State Code National Code Title Type
BBD09 DEFDPA001 Promote the organisation's mission and values Unit of competency
No information