Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Mobile commerce technology may include:
2nd generation digital mobile (GSM)
3rd generation digital mobile (3G)
3G or universal mobile telephone service (UMTS)
code division multiple access (CDMA)
general packet radio service (GPRA)
global positioning system (GPS)
personal area network (PAN)
personal digital assistant (PDA)
radio frequency identification (RFID)
short message service (SMS)
wireless application protocol (WAP).
Mobile commerce applicationsinclude:
access to portals
corporate system access
field service automation
information services, such as:
client history
client traffic
sales figures
instant messaging
logistics management
mobile stock trading
sales force automation
security applications
wireless banking
wireless finance and retailing services
wireless ticketing
wireless travel management.
Mobile commerce solutions may involve:
implementation in greenfield sites
integration across operations at different levels of ebusiness development involving a mix of the above
integration of new solutions with existing IT infrastructures and business processes
integration with basic ecommerce solutions that include different business models depending on the final requirement.
Consultative processes toassess potential mobile commerce applications may involve:
individual staff members
industrial relations or WHS specialists
management
other professional or technical staff
Privacy Act
teams
union representatives.
Modelling may take into account:
business merchandise range
business policy and procedures in regard to selling products or services
characteristics of specific products or services
current and emerging applications and technology
customer confidence and expectations
customer demographics
existing business models and IT infrastructure
form of web presence and level of ecommerce readiness
management structure and communication relationships
relevant legislation and statutory requirements
relevant store policy and procedures
size, type and location of business
types of products and services provided
varying levels of staff training.
Customers may include:
business customers or individuals
customers with routine or special requests
internal and external contacts
new or repeat contacts
people from a range of social, cultural and ethnic backgrounds
people with varying physical and mental abilities.
Business relationships may be influenced by:
continuous improvement
cost and price analysis
data reporting for compliance reasons, e.g. hazard analysis and critical control point (HACCP) or WHS
due diligence requirements
infrastructural and capital outlay requirements
intellectual property and technology rights
market position
organisational systems integration and compatibility
planning cycles and timing
risk sharing
supply chain management
terms and conditions agreed
value for money
value management.
Evaluate may include:
comparison of internal versus outsourced provision
confirmation that a procurement process is necessary
development of a business case
stakeholder consultation
whether to buy or lease.
Store policy and procedures in relation to:
interaction with customers
acquisition and sale of products and services.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
accesses, comprehends and processes information on mobile commerce technology and applications
produces evaluative and analytic reports on mobile commerce trends and opportunities in required format, including:
accurate investigative research of mobile commerce applications and approaches carried out according to store policy and procedures
balanced evaluation of a range of potential mobile commerce applications and approaches according to store policy and relevant legislative requirements
projection of return on investment or other advantages to be secured through deployment of mobile commerce applications and approaches in retail sales and services
identifies and discusses impact of mobile commerce applications and approaches on customers by type and specific requirements
advocates for and assists in implementation of mobile commerce applications and approaches that advance business strengths and competitive advantage
uses correct industry terminology.
Context of and specific resources for assessment
Assessment must ensure access to:
a retail work environment
relevant documentation, such as:
business plans
marketing plans
legislation and statutory requirements
WHS requirements
industry codes of practice
information and performance data on existing business model and IT infrastructure
information on:
markets
competitors
products and services
suppliers
new technology.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
research report or case study
role play
written or verbal questioning to assess knowledge and understanding
review of portfolios of evidence and thirdparty workplace reports of onthejob performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.