Unit of competency Outline

Date retreived
23/07/2026 9:02 PM AWST

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Develop and enhance collaborative partnerships and relationships

Develop and enhance collaborative partnerships and relationships

Unit of competency
National Code
MTMBUS704A
State Code
D8743
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
22/07/2011
State Implementation and Classification
Approved Date
30/06/2014
Field of Education
080509 - Public Relations
Original Release Date
30/06/2014
Nominal Hours
100
Description
This unit covers the skills and knowledge required to develop and enhance collaborative partnerships and relationships with business, community and industry stakeholders. The unit also covers communicating to influence others, enhancing new and existing partnerships, establishing positive collaborative relationships, leading the establishment of a partnership program and establishing reporting mechanisms.
Notes
Elements and Performance Criteria
1. Identify and analyse existing partnerships and relationships with stakeholders
  • 1.1. Key existing business partnerships and relationships are identified and analysed.
  • 1.2. Outcomes to be achieved from existing business partnerships and relationships are identified.
  • 1.3. Indicators and feedback processes are analysed to evaluate the health of the partnership arrangements.
  • 1.4. Strategies are developed and implemented to enhance the effectiveness of existing partnerships and relationships.
2. Lead the establishment of a new or renegotiated partnership program
  • 2.1. Outcomes to be achieved from a new or renegotiated business partnership are established.
  • 2.2. Relevant organisational policies and procedures in partnership plan are identified and addressed.
  • 2.3. Relevant legal requirements are identified and incorporated into planning of the partnership.
  • 2.4. Partnership program is formed using collaborative and consultative processes.
  • 2.5. Resource requirements are planned and allocated to accomplish the partnership program.
  • 2.6. Relevant organisational policies and procedures relating to the partnership are established.
  • 2.7. Work activities are organised and allocated in a cost-effective and equitable manner with clear, quantifiable and agreed performance standards.
3. Communicate to influence relevant individuals and stakeholders
  • 3.1. Trust, confidence and support from relevant individuals and other stakeholders are generated by demonstrating a high standard of personal performance and conduct.
  • 3.2. Communication strategies to represent the organisation positively to media, local community and stakeholders are implemented.
  • 3.3. Decisions are made in consultation with relevant stakeholders and relevant individuals, where appropriate.
  • 3.4. Individuals are empowered to develop their own ways of working within agreed boundaries of competence, cultural, diversity and organisational and legal requirements.
  • 3.5. A range of influencing strategies are used to increase commitment from staff and stakeholders to achieve organisational requirements and to contribute to desired culture.
  • 3.6. Selected community and/or professional engagements are undertaken that project a positive image of the organisation to the broader community and stakeholders.
4. Establish and implement reporting mechanisms for partnership program
  • 4.1. Establish reporting systems against planned partnership outcomes are established.
  • 4.2. Reporting systems to report partnership outcome are implemented.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Stakeholders may include:
administrative and regulatory bodies
community organisations
employees
industry, employees, employers, professional and peak bodies or associations
public or private sector enterprises.
Business partnerships may:
be informal
be physical or virtual (e.g. online)
involve a formal agreement
involve one or more enterprises, and training and assessment organisations
include sponsorship or community funding agreements
involve mergers, supply agreements, joint ventures, research and development partnerships.
Indicators may include:
employees
employers
government agencies and departments
industry associations, employer bodies and professional associations
industry representatives
media reports
national Industry Skills Councils (ISCs)
regulatory and licensing authorities
research agencies
technical specialists or experts
unions
universities.
Feedback processes may include:
formal complaints or suggestions procedures
formal-informal
independent audits
management audits/workplace checks
surveys
virtual or physical
whistleblower policy.
Relevant organisational policies and procedures may include:
access and equity
client services
confidentiality requirements
ethical standards
fees and payment schedule
grievance and appeals processes
staff recruitment, induction and ongoing development and monitoring
human resources policies and procedures and legal requirements, including anti-discrimination, EEO and OH&S
administrative and records management systems relating to:
contract manager
document version control
maintenance, retention, archiving, retrieval, storage and security of records
personnel responsible for analysing statistics and data to ensure organisation complies with relevant standards across all of its operations
privacy and access to information and records
reporting and recording requirements and arrangements
supervisors and managers
union and employee representatives
users of information, such as finance personnel, human resources personnel and employers.
Resource requirements may include:
additional staff
distribution costs
equipment
production costs
promotional costs
research and development
re-tooling
staff training.
Performance standards may:
be based on contractual requirements
be described as Key Performance Indicators
specify personal or task outcomes
span short-term or long-term outcomes
specify strategic and operational outcomes.
Communication strategies may include:
conducting presentations
developing and applying interview and interpersonal communication protocols
developing and circulating marketing materials
developing promotional materials and product descriptions
initiating and conducting a public communication strategy.
Diversity includes difference in:
age
belief systems and values
culture
expertise, experience and working styles
gender
interpersonal style
interests
language, literacy and numeracy
physical differences
politics
race
religion
sexual orientation
thinking and learning styles.
Organisational and legal requirements may include:
collaborative and partnership arrangements and agreements (e.g. memoranda of understanding)
confidentiality and privacy requirements
licensing requirements
requirements of awards and enterprise bargaining agreements
requirements of endorsed Training Packages
requirements of other relevant federal and state/territory legislation (e.g. OH&S, anti-discrimination, workplace and industrial relations, workers compensation, and apprenticeships and traineeships)
requirements set by professional associations
requirements set by quality systems.
Influencing strategies may include:
debate
dialogue
discussion
formal and informal techniques
levels of participation
moderated negotiations
networking
providing encouragement to staff to undertake activities that develop their personal competence and performance
resolving conflict in a fair, equitable and collaborative manner
strategies applied face-to-face or collectively.
Reporting mechanisms may include:
internal organisational recording and reporting systems
record keeping policies and procedures
community notices and newsletters
financial reporting for funding and payments from funding bodies
OH&S incident reporting systems
performance agreements.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
demonstrated capacity to foster partnerships, conduct stakeholder consultation and use strategic and personally enhancing communication skills
demonstrated capacity to use accepted strategies and assess and analyse personal performance
developing collaborative approaches to enhance individual, team and organisational outcomes
initiating and implementing external partnerships in line with relevant regulatory, employment and organisational requirements
knowledge of relevant policies, legislation, codes of practice and national standards
strategies to evaluate and enhance effectiveness of partnership arrangements.
Context of and specific resources for assessment
Assessment must ensure:
competence is consistently demonstrated over time in a workplace context, and over a range and variety of situations
access to required assessment facilities and resources.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate
review of applied projects or learning activities, especially relating to formation of professional networks and stakeholder consultation in relation to forming partnerships
direct observation of contextual application of skills
submission of a portfolio of evidence, including previous work forging partnerships
oral or written questioning to assess knowledge of development of industry partnerships.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example, with other units in the qualification in which this unit is packaged.
Replaced By
State Code National Code Title Type
AVW84 AMPMGT804 Develop and enhance collaborative partnerships and relationships Unit of competency
State Code National Code Title Type
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