Unit of competency Outline
Date retreived
22/07/2026 11:32 PM AWST
22/07/2026 11:32 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop a sales strategy for rural products
Develop a sales strategy for rural products
Unit of competency
National Code
AHCMER501A
AHCMER501A
State Code
D7034
D7034
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
25/06/2014
Field of Education
080501 - Sales
Original Release Date
25/06/2014
Nominal Hours
50
Description
This unit covers developing a sales strategy for rural products and defines the standard required to: review current product sales against the marketing plan; identify product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy; assess a range of options for selling rural products; devise a sales strategy; implement the sales strategy and review against targets in the marketing plan.
Notes
Elements and Performance Criteria
1. Review existing sales plans
- 1.1. Current market returns are reviewed against sales objectives for the property.
- 1.2. Current performance data is analysed and compared to relevant benchmark information.
- 1.3. Trends and opportunities in respect to customer requirements are identified.
- 1.4. Current specifications for products and services are reviewed.
2. Devise a sales strategy
- 2.1. Range of market options for farm products and services are identified.
- 2.2. Alternative market options are analysed for their profitability and feasibility consistent with sales objectives for property.
- 2.3. Sales plan is developed identifying product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy.
- 2.4. Available resource commitments and capacity are determined to implement the sales strategy.
- 2.5. Contingency arrangements are defined to manage variations in production and market prices.
3. Implement and review a sales strategy
- 3.1. Sales are conducted according to the sales strategy and adjusted according to the contingency plan.
- 3.2. Sales plan is reviewed and amended.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole.
Rural products may include:
any agricultural product
any horticultural product.
The range statement relates to the unit of competency as a whole.
Rural products may include:
any agricultural product
any horticultural product.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:
review current product sales against the marketing plan
identify product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy.
assess a range of options for selling rural products
devise a sales strategy
implement the sales strategy and review against targets in the marketing plan.
Context of and specific resources for assessment
Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
The evidence required to demonstrate competency in this unit must be relevant to workplace operations and satisfy holistically all of the requirements of the performance criteria and required skills and knowledge and include achievement of the following:
review current product sales against the marketing plan
identify product specifications and quality assurance strategy, target market outlets, timing and volume of sales, and price risk management strategy.
assess a range of options for selling rural products
devise a sales strategy
implement the sales strategy and review against targets in the marketing plan.
Context of and specific resources for assessment
Competency requires the application of work practices under work conditions. Selection and use of resources for some worksites may differ due to the regional or enterprise circumstances.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| S3473 | RTE5909A | Develop a sales strategy for rural products | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| BAT11 | AHCMER501 | Develop a sales strategy for rural products | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D531 | AHC60310 | Advanced Diploma of Agribusiness Management | Qualification |
| D513 | AHC50110 | Diploma of Agriculture | Qualification |
| D529 | AHC60110 | Advanced Diploma of Agriculture | Qualification |
| D530 | AHC60210 | Advanced Diploma of Horticulture | Qualification |
| J271 | AHC51812 | Diploma of Organic Farming | Qualification |
| D521 | AHC50910 | Diploma of Retail Nursery Management | Qualification |