Unit of competency Outline

Date retreived
22/07/2026 11:46 PM AWST

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Market the property agency

Market the property agency

Unit of competency
National Code
CPPREP5008
State Code
OAQ84
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
21/03/2019
View on TGA
State Implementation and Classification
Approved Date
03/06/2020
Field of Education
080505 - Marketing
Original Release Date
03/06/2020
Nominal Hours
15
Description
This unit specifies the skills and knowledge required to research, develop and implement a marketing strategy to market the agency in the property industry. It does not include marketing required for individual properties.The unit applies to industry professionals in the property industry.State or territory licensing requirements may apply to this unit.
Notes
Elements and Performance Criteria
1. Undertake property industry market research.
  • 1.1 Develop market research methods to create a database for analysis of agency property markets.
  • 1.2 Undertake property market research.
2. Develop property agency marketing strategy.
  • 2.1 Analyse the agency’s business plan, the needs of existing clients and future business opportunities.
  • 2.2 Analyse the strengths and weaknesses of competitors and identify opportunities for competitive advantage.
  • 2.3 Prepare marketing approaches to position the agency and minimise adverse effects of direct competition.
  • 2.4 Develop agency marketing strategy and targets.
  • 2.5 Develop corporate image and mission statement to promote positive public recognition of the agency and its services.
3. Implement agency marketing strategy.
  • 3.1 Promote agency services to maximise competitive advantage and profitability.
  • 3.2 Use resources to support implementation of marketing strategy.
  • 3.3 Brief staff on marketing strategy and support them to action the strategy as required.
4. Review and adjust marketing strategy.
  • 4.1 Monitor and review marketing activities and agency marketing strategy against targets.
  • 4.2 Collect and analyse feedback on outcomes of marketing activities.
  • 4.3 Assess costs and effectiveness of marketing activities to identify opportunities for improvements.
  • 4.4 Use evaluation data to review and modify marketing strategy.
No information
No information
Replaces
State Code National Code Title Type
D1349 CPPDSM5032A Market the agency Unit of competency
State Code National Code Title Type
BEI0 CPP51119 Diploma of Property (Agency Management) Qualification
BHQ9 CPP51122 Diploma of Property (Agency Management) Qualification