Elements and Performance Criteria

The range statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Research may include:
communication with past, present and potential clients and other clinics
community groups
computer analysis
current market research publications:
Australian Bureau of Statistics (ABS)
books and magazines
industry reports
demographic analysis
focus groups
surveys.
Communication strategies may include:
individual or a combination of:
audio
electronic
verbal
visual
written.
Promotional materials may include:
audio telephone tapes
brochures
business cards
client handouts
client seminars
evening or individual client tours
newsletters
open days
refrigerator magnets
web pages.
External agents and services may include:
graphic artists
pharmaceutical companies
printers
marketing consultants and advisers
veterinary product suppliers.
Training of staff may include:
commercial training
group clinic training
individual training.
Associated groups may include:
agricultural societies
animal breed groups
community groups
dog obedience clubs
local businesses
pharmaceutical distributors
product distributors
racing clubs
veterinary distributors.
Monitoring and evaluation may include:
Australian Veterinary Association (AVA) and the Veterinary Nurses Council of Australia policies and codes of practice
budget comparison per activity or promotion
client response methods (e.g. surveys and direct feedback)
data retrieval
product turnover and annual budget turnover
staff feedback.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this Unit
The evidence required to demonstrate competency in this Unit must be relevant to workplace operations and satisfy all of the requirements of the performance criteria, required skills and knowledge and the range statement of this Unit. Assessors should ensure that candidates can:
identify the target market
establish communication strategies and prepare promotional materials
use and regularly evaluate promotional and marketing materials to maximise community awareness of the clinic
work as a member of the clinic team to achieve outcomes
plan clinic resources
communicate effectively with clients and employers.
The skills and knowledge required to coordinate clinic promotional activities must be transferable to a range of work environments and contexts and include the ability to deal with unplanned events.
Context of and specific resources for assessment
Assessment for this Unit is to be practical in nature and will be most appropriately assessed in a veterinary practice or in a situation that reproduces normal work conditions.
There must be access in either situation to the appropriate equipment and/or resources to enable one to demonstrate competence.
Method of assessment
To ensure consistency of performance, competency should be demonstrated, to industry defined standards, on more than one occasion over a period of time in order to cover a variety of circumstances and responsibilities and over a number of assessment activities.
The assessment strategy must include practical skills assessment. Suggested strategies for this Unit are:
written and/or oral assessment of candidate's required knowledge
observed, documented and first-hand testimonial evidence of candidate's application of practical tasks
simulation exercises that reproduce normal work conditions
third-party evidence
workplace documentation (e.g. promotional materials)
portfolio.
This Unit may be assessed in a holistic way with other Units of Competency relevant to the industry sector, workplace and job role.
Guidance information for assessment
Assessment methods should reflect workplace demands (e.g. literacy and numeracy demands) and the needs of particular target groups (e.g. people with disabilities, Aboriginal and Torres Strait Islander people, women, people with a language background other than English, youth and people from low socioeconomic backgrounds).