Unit of competency Outline

Date retreived
21/07/2026 11:40 PM AWST

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Achieve visual merchandising targets

Achieve visual merchandising targets

Unit of competency
National Code
SIRRMER006
State Code
BBB60
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
16/08/2017
View on TGA
State Implementation and Classification
Approved Date
14/12/2017
Field of Education
080599 - Sales And Marketing, N.e.c.
Original Release Date
14/12/2017
Nominal Hours
35
Description
This unit describes the performance outcomes, skills and knowledge required to measure the impact of visual merchandising on sales and customer engagement. It requires the ability to plan and monitor the achievement of visual merchandising targets and use findings to make recommendations for future improvements. This unit applies to visual merchandisers working in a diverse range of sectors and business contexts. They operate with independence, under limited supervision and guidance from others, and within established organisational policies and procedures. They may have responsibility for making a range of creative and operational decisions. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Identify visual merchandising targets.
  • 1.1. Obtain and review organisational visual merchandising targets.
  • 1.2. Ensure visual merchandising targets are achievable and make any required recommendations for changes.
  • 1.3. Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.
  • 1.4. Review past visual merchandising performance to inform the achievement of visual merchandising targets.
  • 1.5. Determine strategies for the achievement of visual merchandising targets.
  • 1.6. Determine both qualitative and quantitative measures for tracking performance.
2. Achieve visual merchandising targets.
  • 2.1. Implement planned strategies for the achievement of visual merchandising targets.
  • 2.2. Communicate visual merchandising targets to relevant personnel.
  • 2.3. Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.
  • 2.4. Support team members to achieve visual merchandising targets and provide feedback on performance.
  • 2.5. Monitor and record the achievement of visual merchandising targets.
  • 2.6. Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.
3. Review visual merchandising performance.
  • 3.1. Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.
  • 3.2. Report on performance and make recommendations for improved future visual merchandising performance.
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