Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Trends and emerging technologies may include:
advances in equipment/technology, including:
capture and lighting equipment
image processing, output methods and presentation devices
alliances with allied technologies and businesses

changing nature of the marketplace, including:
advertising and promotional opportunities (including marketing of products and services)
business structures and operational strategies
copyright, IR, insurance and taxation
funding policies and government initiatives
new markets (market contraction/expansion)
new terminology
photoimaging workflows
social, political and environmental developments.

Sources of information may include:
copyright/legal representatives
discussions with innovative industry practitioners
electronic/print media (news, reviews, articles)
employee association/union representatives (and other sources of industrial relations information)
events (industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals, social events)
government bodies and associated publications
industry associations
internet
libraries and archives (text, film, video, sound, graphic)
lifestyle and contemporary issues magazines
museums/galleries/studios
national/international journals (e.g. artist, computing and design journals)
personal observations and experience
professional competitions and awards
retail/wholesale suppliers of products and services
technical publications/reference books
training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities.

Relevant personnel may include:
early adopters
mentors
peers
photographers
photoimaging importers and suppliers

professionals from allied areas
speakers at conferences and seminars.

Critical thinking techniques may include:
analysing and evaluating actions and policies
clarifying issues, values and standards
comparing analogous situations
comparing and contrasting ideals with practice
comparing and evaluating beliefs, interpretations and theories
developing criteria for evaluation
distinguishing relevant from irrelevant facts
examining and evaluating assumptions
exploring implications and consequences
generating and assessing solutions
making interdisciplinary connections
making plausible inferences and predictions
noting significant similarities and differences
reading and listening critically
recognising contradictions
transferring insights to new contexts
using critical vocabulary.

Entrepreneurial attitudes may include:
ability to act on intuition and assumptions
ability to think laterally and independently
ability to work within ambiguity and uncertainty
confidence in self and vision
curiosity
desire to take risks
flexibility
interest in pursuing new ideas.

EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit
Evidence of the following is essential:
ability to research trends and emerging technologies within the photoimaging industry
ability to exploit creative and commercial opportunities that arise from trends and emerging technologies

ability to connect trends/emerging technologies to aspects of photoimaging work practices, such as:
image lighting, acquisition, processing output and presentation
industry standard photoimaging workflows
marketing/promotion of products and services
ability to review the impact of integrating trends and emerging technologies into photoimaging work practices.

Context of and specific resources for assessment
Assessment must ensure:
access to appropriate technology and sources of information to research trends and emerging technologies within the photoimaging industry
access to an environment where creative and commercial photoimaging opportunities can be exploited
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
direct observation of candidate exploiting creative/commercial photoimaging opportunities
case studies to assess candidate's ability to research trends and emerging technologies
problem solving activities to assess candidate's critical thinking skills


Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI501A Research role and use of the photoimage in visual communication
CUVPHI503A Explore the descriptive and emotive nature of photo lighting
CUVPHI504A Investigate and exploit innovative imaging options
CUVPHI505A Produce an innovative presentation package of professional work.