Unit of competency Outline

Date retreived
24/07/2026 12:42 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Manage and monitor effective client service in the real estate industry

Manage and monitor effective client service in the real estate industry

Unit of competency
National Code
CPPDSM5020A
State Code
D1339
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
07/04/2011
State Implementation and Classification
Approved Date
28/10/2008
Field of Education
080503 - Real Estate
Original Release Date
28/10/2008
Nominal Hours
20
Description
This unit of competency specifies the outcomes required to establish systems and processes for managing and monitoring client service within an agency environment. It includes developing client loyalty strategies, maintaining clear lines of communication with clients and reviewing the agency's client service policy.The unit may form part of the licensing requirements for persons engaged in real estate activities in those States and Territories where these are regulated activities.
Notes
Elements and Performance Criteria
1Develop client loyalty strategies.
  • 1.1 Client loyalty strategies are developed that foster repeat business and are consistent with ethical and legislative requirements.1.2 Agency services are structured to emphasise client satisfaction and maintain the agency's reputation for service in the marketplace.1.3 Client service strategies are integrated into individual and team delivery of agency services.1.4 Performance indicators are developed that enable policy review and activity adjustment to occur.
2Maintain clear lines of communication with clients.
  • 2.1 Information is provided to clients that is timely, relevant, up-to-date and consistent with ethical and legislative requirements.2.2 Information on client needs is provided in a manner that improves client relations and the quality of agency services.2.3 Client service records are maintained to provide an accurate and objective record of communication with clients and other service providers.2.4 Complaints are handled in a manner that improves the agency's reputation for quality service and is line with ethical and legislative requirements.
3Review client policy.
  • 3.1 Client satisfaction is surveyed at regular intervals to enable modification or adjustment to client contact and agency marketing activities.3.2 Client feedback on the quality of agency services is gathered and used to improve performance in client contact areas.3.3 Reviewed and updated information on agency services is maintained that reflects current client expectations and enables improvement of the agency's image.3.4 Information provided by clients is used to update the agency marketing strategy in line with agency, ethical and legislative requirements.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Clients may include:
body corporate managers
buyer's agents
buyers
owners
people from a range of social, cultural or ethnic backgrounds and with varying physical and mental abilities
property developers
regular and new customers
sellers
tenant's agents
tenants.
Client loyalty strategies may refer to:
costs
meeting legal and ethical requirements
specific activities, including:
client reward schemes
cross-selling
formal letters of thanks
handwritten notes thanking clients
online activities
phone calls thanking clients for business
promotional items
up-selling
service
success measures
targets and timeframes
value for money.
Ethical requirements may include:
confidentiality
honesty
positive statements
privacy.
Legislative requirements may include:
anti-discrimination and equal employment opportunity
consumer protection, fair trading and trade practices
environmental issues
financial services
industrial relations
leases and tenancy agreements
OHS
privacy
property sales and management
taxation
workplace and industrial relations.
Agency services may include:
contract administration
current and planned real estate developments
information on specific properties
property management
property sales.
Performance indicators may include:
qualitative indicators
quantitative indicators.
Client service records may include:
computerised
manual.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Overview of assessment
This unit of competency could be assessed through case studies, demonstrations and practical exercises focused on managing and monitoring client service to support the attainment of key agency business goals. Targeted written (including alternative formats where necessary) or verbal questioning to assess the candidate's underpinning knowledge would provide additional supporting evidence of competence. The demonstration and questioning would include collecting evidence of the candidate's knowledge and application of ethical standards and relevant federal, and state or territory legislation and regulations. This assessment may be carried out in a simulated or workplace environment. Assessment may be carried out in a simulated or workplace environment.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
A person who demonstrates competency in this unit must be able to provide evidence of:
knowledge of the ethical and legislative requirements affecting the provision of effective client service in an agency context
developing client loyalty strategies in an agency context
maintaining clear lines of communication with clients in an agency context
reviewing client policy in an agency context.
Context of and specific resources for assessment
Resource implications for assessment include:
access to suitable simulated or real opportunities and resources to demonstrate competence
assessment instruments that may include personal planner and assessment record book
access to a registered provider of assessment services.
Where applicable, physical resources should include equipment modified for people with disabilities.
Access must be provided to appropriate learning and/or assessment support when required.
Assessment processes and techniques must be culturally appropriate, and appropriate to the language and literacy capacity of the candidate and the work being performed.

Validity and sufficiency of evidence require that:
competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace
where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the person's competence
all assessment that is part of a structured learning experience must include a combination of direct, indirect and supplementary evidence
where assessment is for the purpose of recognition (RCC/RPL), the evidence provided will need to be current and show that it represents competency demonstrated over a period of time
assessment can be through simulated project-based activity and must include evidence relating to each of the elements in this unit.
In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge. Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions, and will reflect the requirements of the competency and the work being performed.
Replaced By
State Code National Code Title Type
OAQ88 CPPREP5010 Manage customer service activities in the property industry Unit of competency
State Code National Code Title Type
D229 CPP50307 Diploma of Property Services (Agency Management) Qualification