Unit of competency Outline

Date retreived
23/07/2026 11:33 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Manage media requirements at major events

Manage media requirements at major events

Unit of competency
National Code
DEFPA004
State Code
AVV51
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
24/01/2013
View on TGA
State Implementation and Classification
Approved Date
Field of Education
080505 - Marketing
Original Release Date
Nominal Hours
0
Description
This unit covers the competency required to manage the media requirements at major events.It includes the assessment of organisational requirements, the development of a media strategy, the management of the media and the provision of information for major events. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. In a Defence context, this means that there is no civilian need to hold this unit in order to meet licensing, legislative, regulatory or certification requirements.
Notes
Elements and Performance Criteria
1. Assess event and organisation requirement
  • 1.1 Restricted and/or special access areas are clearly defined to media.
  • 1.2 Operational responsibilities and provision of information to media is assessed.
2. Develop media strategy
  • 2.1 Media plan is used to form the media strategy.
  • 2.2 Arrangements are made to meet media requirements according to event characteristics.
  • 2.3 Media representatives are briefed according to availability, knowledge of event and media presence.
  • 2.4 Media briefing area is allocated with required resources where possible.
  • 2.5 Media cooperation is gained in order to coordinate information flow and to provide information to the public.
  • 2.6 Media strategy is changed at any time to suit operational demands and level.
  • 2.7 Approval is gained for information releases where appropriate.
  • 2.8 Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements.
  • 2.9 Media personnel are provided with Work health and safety clothing where appropriate.
3. Provide information to media
  • 3.1 Organisational protocols are followed when liaising with the media.
  • 3.2 Media representative provides current development of event where appropriate
  • 3.3 Interview and photo opportunities are scheduled and conducted to provide information where appropriate.
  • 3.4 Other organisations at the incident are consulted with to ensure a consistent presentation of information to the media.
  • 3.5 Accurate records of media enquiries and interviews are maintained.
  • 3.6 A two-way communication process between organisation and media is maintained.
4. Promote the organisation via the media
  • 4.1 Work and achievements of organisation is promoted throughout the event to assist in maintaining morale and public profile.
  • 4.2 Own demeanour and presentation meets the professional standards of the organisation.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Media requirement may include
Technical eg lighting/sound
Access for crew and equipment
Photographic/film opportunities
On-site interviews
Interviews with particular personnel
Newsworthiness
News angles
Human interest interviews and stories
Technical and other requirements of local vs. regional vs. national media
Of print vs. radio vs. television vs. social media
Individual requests from media personnel
Food
Shelter
Personal protective equipment
Telephones
IT
Power outlets
Bilingual briefing
Information may include
Road closure notifications
Facility closure information
Warnings
Danger zone identification
Public information/assurance
Evacuation details
The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Assessment must confirm the ability to:
manage the media to ensure integrity of information being disseminated
apply communication ethics that are relevant to the audience and organisation
demonstrate an awareness of the organisation’s issues
Consistency in performance
Competency should be demonstrated over time and should be observed in a range of actual or simulated work contexts.
Context of and specific resources for assessment
Context of assessment
Competency should be assessed in the workplace or under conditions that accurately simulate a realistic workplace in accordance with all relevant legislation and organisation requirements.
Evidence should be gathered while observing the individual manage the media requirements at major events. The application of communication ethics that are relevant to the audience and organisation are to be observed.
Specific resources for assessment
Access to relevant standards, policy and instructions related to public affairs.
Replaced By
State Code National Code Title Type
BBC63 DEFDPA004 Manage media requirements at major events Unit of competency
No information