Unit of competency Outline

Date retreived
23/07/2026 1:07 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Determine needs of customer populations in the property industry

Determine needs of customer populations in the property industry

Unit of competency
National Code
CPPDSM5010A
State Code
D1330
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
1.00
Current Release Date
25/03/2011
State Implementation and Classification
Approved Date
29/08/2011
Field of Education
080505 - Marketing
Original Release Date
29/08/2011
Nominal Hours
15
Description
This unit of competency specifies the outcomes required to analyse customer populations or market segments in the property industry. It requires the ability to gather, analyse and interpret data in order to plan and evaluate customer service relationships and develop methods of improvement. The unit has been contextualised and is based on unit GCSS07A Determine needs of client populations, from the Customer Service Generic Guideline Competencies.The unit may form part of the licensing requirements for persons working in the property industry, including in the real estate, business broking, stock and station agency and property operations and development sectors, in those States and Territories where these are regulated activities.
Notes
Elements and Performance Criteria
1Analyse needs of customer populations.
  • 1.1 Information is sourced through both formal and informal channels according to organisational requirements.1.2 Information on issues related to business environment affecting customers is collected and used in assessment.1.3 Information is analysed and interpreted to identify and assess customer needs, expectations and satisfaction levels.
  • 1.4 Decisions about matching of services and customer needs are based on up-to-date information.
2Plan and develop customer service.
  • 2.1 Plans are developed to meet customer needs and deliver improved customer service.2.2 Specific aspects of products and services and their delivery are modified as needed to meet changing customer service requirements.2.3 Competitive comparisons are analysed and evaluated as input into planning process.2.4 Customer service provisions are established through detailed and structured market research and analysis.2.5 Changes to customer service are within organisational capability, including policies and budgetary framework and procedural and legislative requirements.
3Evaluate customer service relationship.
  • 3.1 Information that measures level of customer satisfaction with its products and services is obtained.3.2 Information on how organisation compares with competition and best practice is analysed and evaluated. 3.3 Appropriate initiatives are implemented or actioned.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts.
Information may include:
customer satisfaction surveys
information from the Australian Bureau of Statistics
organisational budgets
raw data.
Organisational requirements may be outlined and reflected in:
access and equity principles and practice guidelines
business and performance plans
complaint and dispute resolution procedures
goals, objectives, plans, systems and processes
legal and ethical requirements and codes of practice
mission statements and strategic plans
OHS policies, procedures and programs
policies and procedures in relation to client service
quality and continuous improvement processes and standards
quality assurance and procedure manuals.
Customers may include:
customers with routine or special requests
people from a range of social, cultural or ethnic backgrounds
people with varying physical and mental abilities
regular and new customers.
Customer needs and expectations may relate to:
income stream projections
short and long-term goals.
Analysis:
may be:
explorative, descriptive, causative or predictive
quantitative and qualitative
may include:
basic statistical analysis
critical analysis
mathematical calculations
problem solving.
Legislative requirements may be outlined and reflected in:
Australian standards
general duty of care to clients
home building requirements
privacy requirements
relevant federal, and state or territory legislation that affects organisational operation, including:
anti-discrimination and diversity
environmental issues
EEO
industrial relations
OHS

relevant industry codes of practice covering the market sector and industry, financial transactions, taxation, environment, construction, land use, native title, zoning, utilities use (water, gas and electricity), and contract or common law
strata, community and company titles
tenancy agreements
trade practices laws and guidelines.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Overview of assessment
This unit of competency could be assessed through practical demonstration of analysing a population or market segment. Targeted written (including alternative formats where necessary) or verbal questioning to assess the candidate's underpinning knowledge would provide additional supporting evidence of competence. The demonstration and questioning would include collecting evidence of the candidate's knowledge and application of ethical standards and relevant federal, and state or territory legislation and regulations. This assessment may be carried out in a simulated or workplace environment.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
A person who demonstrates competency in this unit must be able to provide evidence of:
applying organisational customer service goals as well as established principles of customer service in the provision of products and services
developing systems and procedures to deliver quality customer service in an appropriate timeframe
gathering and analysing information relating to customer base and comparative market data to evaluate customer service relationship
knowledge of organisation's practices, ethical standards and legislative requirements associated with analysing a population or market segment
modifying existing organisational systems and procedures to take account of identified changes in customer population.
Context of and specific resources for assessment
Resource implications for assessment include:
access to suitable simulated or real opportunities and resources to demonstrate competence
assessment instruments that may include personal planner and assessment record book
access to a registered provider of assessment services.
Where applicable, physical resources should include equipment modified for people with disabilities.
Access must be provided to appropriate learning and/or assessment support when required.
Assessment processes and techniques must be culturally appropriate, and appropriate to the language and literacy capacity of the candidate and the work being performed.
Validity and sufficiency of evidence require that:
competency will need to be demonstrated over a period of time reflecting the scope of the role and the practical requirements of the workplace
where the assessment is part of a structured learning experience the evidence collected must relate to a number of performances assessed at different points in time and separated by further learning and practice with a decision of competence only taken at the point when the assessor has complete confidence in the person's competence
all assessment that is part of a structured learning experience must include a combination of direct, indirect and supplementary evidence
where assessment is for the purpose of recognition (RCC/RPL), the evidence provided will need to be current and show that it represents competency demonstrated over a period of time
assessment can be through simulated project-based activity and must include evidence relating to each of the elements in this unit.
In all cases where practical assessment is used it will be combined with targeted questioning to assess the underpinning knowledge. Questioning will be undertaken in such a manner as is appropriate to the language and literacy levels of the candidate and any cultural issues that may affect responses to the questions, and will reflect the requirements of the competency and the work being performed.
No information