Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Relevant information about the range of current online cooperative tourism marketing initiatives may be sourced from:
national, state, regional or local tourism organisations
private organisations
promotional material provided to the business
internet.


Cooperative tourism marketing initiatives may be established and run by:
national or state tourism organisations
regional tourism organisations
local tourism organisations
industry associations
private organisations.


Cooperative tourism marketing initiatives and sites may relate to:
information only
bookings and reservations
referral services
destination-based sites
product-based sites, e.g. bed and breakfasts.


Requirements and considerations of the business may include:
marketing goals and strategies
types of product and service offered
intended audience and market
budget
available technology
time resources
training requirements.


Content requirements for cooperative sites may include:
number of words
number and size of digital images or multimedia
order of information
links to other sites and emails
conformity with style guides
proximity to data and geocoding
pricing by room or package.


Protocols to ensure regular and timely updating of content may include:
timetable for updating words and images
allocation of responsibility to specific staff member for updating of content
monitoring pricing and the timing of the release of special offers
monitoring system-generated emails.


Remote authoring techniques may include:
those set down by a particular administrator
use of specific software programs as defined by site administrator, for example, software that assists in the development of digital images.

EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
knowledge of current developments and initiatives in relation to online cooperative marketing in the Australian tourism industry
awareness of and ability to use basic technical skills to create, upload and update content, including words and images.


Context of and specific resources for assessment
Assessment must ensure:
demonstration of skills using industry-current equipment to develop and update online content in a cooperative marketing context.


Methods of assessment
A range of assessment methods should be used to assess the practical skills and knowledge required to participate in cooperative online marketing initiatives. The following examples are appropriate for this unit:
evaluation of content developed by the candidate
evaluation of reports prepared by the candidate to compare different online cooperative marketing initiatives
written and oral questioning to assess knowledge and awareness of potential online cooperative marketing initiatives for tourism operators within Australia
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.


Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.




BSBMKG401B Profile the market