Unit of competency Outline
Date retreived
23/07/2026 12:29 AM AWST
23/07/2026 12:29 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Undertake a complex design brief
Undertake a complex design brief
Unit of competency
National Code
ICPPP411B
ICPPP411B
State Code
D0406
D0406
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
30/11/2007
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
30/11/2007
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to undertake advanced graphic design from the negotiation of design briefs through to the production of complex finished artwork.This unit describes the performance outcomes, skills and knowledge required to undertake advanced graphic design from the negotiation of design briefs through to the production of complex finished artwork.
Notes
Elements and Performance Criteria
1 Negotiate a complex design contract
- 1.1 Communication with the client results in the development of a complex design brief and client agreement is secured
- 1.2 Job analysis and research are undertaken to source cost-efficient design production procedures
- 1.3 Possible design options are analysed to meet optional printing processes and substrates
- 1.4 Individual design stages of the brief are timed and costed to determine accurate parameters of cost
- 1.5 A quotation is prepared using accurate estimates to communicate to the client the fees required to undertake the brief
- 1.6 Client approval to proceed is obtained
2 Plan the design process
- 2.1 The appropriate production processes are planned and scheduled to meet the specifications of the brief for the printing substrate
- 2.2 Materials are sourced and ordered to conform to the requirements of the brief
- 2.3 Design team members are briefed and work roles allocated to facilitate the orderliness and timeliness of the design process
3 Render a complex graphic design
- 3.1 A complex graphic design concept is rendered electronically or manually to conform to the brief
- 3.2 Adjustments or recommendations are made to enhance the design according to the brief in consultation with the client
- 3.3 The production processes of the design concept for colour, production run, substrates and costs are assessed according to the requirements of the brief
- 3.4 The specifications for reproducing the finished artwork are annotated so as to define specified printing processes and substrates
4 Ensure feasibility of production
- 4.1 Type options are checked to meet specified printing processes and substrates
- 4.2 The reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates
- 4.3 Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates
- 4.4 The feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates
- 4.5 Foils and embossing are checked to meet specified printing processes and substrates
5 Solve technical problems
- 5.1 Materials and/or format are reviewed to ensure the most suitable are selected and therefore do not create problems
- 5.2 Technical problems are resolved by re-design or amendment of the brief in consultation with the client to acceptable standards
6 Ensure quality output
- 6.1 Standards for reproduction are documented to form a reference bank for the design process
- 6.2 Design solutions are filed and stored ready for retrieval according to enterprise procedures
- 6.3 Internal performance standards are evaluated to identify potential reforms for future enterprise procedures
- 6.4 Future actions are determined to incorporate accurate cost and time analyses into future briefs
The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Italicised wording in the Performance Criteria is detailed below.
Design tools
A range of manual equipment or hardware and design software applications
Clients
Internal or external clients
Costed
Hourly rates, material costs and any other factor contributing to job costs
Applications
Design can be specific to publishing, consultancy, advertising or packaging
Complex graphic design
Complex refers to intricate and detailed design (line and tones) and may include difficult vignettes, tone separations, colour reproductions and embossing
Quality standards
Should meet client requirements and enterprise and industry standards
Degree of autonomy
Working independently and taking responsibility for fulfilment of the brief
Design tools
A range of manual equipment or hardware and design software applications
Clients
Internal or external clients
Costed
Hourly rates, material costs and any other factor contributing to job costs
Applications
Design can be specific to publishing, consultancy, advertising or packaging
Complex graphic design
Complex refers to intricate and detailed design (line and tones) and may include difficult vignettes, tone separations, colour reproductions and embossing
Quality standards
Should meet client requirements and enterprise and industry standards
Degree of autonomy
Working independently and taking responsibility for fulfilment of the brief
The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Knowledge and Skills, the Range Statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
Developing an agreed clear design brief and preparing a quotation. Rendering a complex design taking into account the design brief and quotation. Meeting the design reproduction and end user requirements
The underlying skill of solving complex technical problems of layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes
Demonstrate an ability to find and use information relevant to the task from a variety of information sources
Produce finished art from a complex design brief. Provide evidence that each stage from initial negotiations to completion has been carried out satisfactorily
Context of and specific resources for assessment
Assessment must ensure:
assessment may take place on the job, off the job or a combination of these. Off the job assessment must be undertaken in a closely simulated workplace environment
it is expected that special purpose tools, equipment and industry software packages will be used where appropriate
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
Developing an agreed clear design brief and preparing a quotation. Rendering a complex design taking into account the design brief and quotation. Meeting the design reproduction and end user requirements
The underlying skill of solving complex technical problems of layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes
Demonstrate an ability to find and use information relevant to the task from a variety of information sources
Produce finished art from a complex design brief. Provide evidence that each stage from initial negotiations to completion has been carried out satisfactorily
Context of and specific resources for assessment
Assessment must ensure:
assessment may take place on the job, off the job or a combination of these. Off the job assessment must be undertaken in a closely simulated workplace environment
it is expected that special purpose tools, equipment and industry software packages will be used where appropriate
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C8506 | ICPPP411A | Undertake a complex design brief | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| D3144 | ICPPP411C | Undertake a complex design brief | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| C875 | ICA50905 | Diploma of Information Technology (Multimedia) | Qualification |