Unit of competency Outline

Date retreived
22/07/2026 11:49 PM AWST

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Participate in a media interview or presentation

Participate in a media interview or presentation

Unit of competency
National Code
SFIXSI401
State Code
OAR10
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
21/06/2019
View on TGA
State Implementation and Classification
Approved Date
21/10/2019
Field of Education
080509 - Public Relations
Original Release Date
21/10/2019
Nominal Hours
30
Description
This unit of competency describes the skills and knowledge required to participate in a media interview or presentation. It includes the ability to prepare and issue media releases and arrange and conduct media interviews. The unit applies to individuals who are responsible for representing an organisation or industry group in a range of situations, including product recall, emergency situation or a need for the organisation or group to promote wider interest or a positive image to a target audience or community. No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare and issue media releases
  • 1.1 Ensure the content of proposed media release is consistent with the intent of the message or information
  • 1.2 Prepare media release using specific details that have been researched and confirmed and language appropriate to the target audience
  • 1.3 Confirm media sources and timing for the media release to ensure contact with target audience
  • 1.4 Seek appropriate authority to proceed according to the intent of the media release
  • 1.5 Issue media release with relevant contact detail and provide clarification of content as appropriate
2. Arrange media interviews
  • 2.1 Select appropriate interview medium to reach target audience
  • 2.2 Establish mutually convenient time or place for interview
  • 2.3 Prepare material and information prior to interview, confirming specific data with specialists
3. Conduct media interviews
  • 3.1 Conduct media interview to advance the preferred position or perspective
  • 3.2 Use verbal and non-verbal communication skills to present a positive image to the audience
  • 3.3 Capture opportunities to advance a preferred position or point of view
4. Prepare action plans for impromptu interviews
  • 4.1 Prepare action plans to identify situations where an impromptu interview may be required or sought
  • 4.2 Develop checklists to address questions or key points that may be raised during an impromptu interview
5. Deliver presentations in a public forum
  • 5.1 Gather information and assess for relevance to the topic and audience
  • 5.2 Use appropriate language to deliver message clearly and authoritatively
  • 5.3 Develop ideas or concepts logically and articulate them clearly
  • 5.4 Respond to questions effectively
  • 5.5 Use appropriate verbal and non-verbal forms of communication to engage the audience
6. Develop personal image and presentation skills
  • 6.1 Identify professional and social situations for work-related communication
  • 6.2 Determine and clarify expectations of presenters
  • 6.3 Seek advice and guidance on techniques for presentation, image or grooming
No information
No information
Replaces
State Code National Code Title Type
D9284 SFIPROC611C Participate in a media interview or presentation Unit of competency