Unit of competency Outline

Date retreived
21/07/2026 11:39 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Style and manage an event

Style and manage an event

Unit of competency
National Code
SFLDEC511A
State Code
D7686
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
29/06/2011
State Implementation and Classification
Approved Date
11/11/2011
Field of Education
100309 - Floristry
Original Release Date
11/11/2011
Nominal Hours
90
Description
This unit describes the performance outcomes, skills and knowledge required to plan the provision of floristry products and services for events. It requires the ability to develop an overall floral concept, to develop an operational plan to meet requirements and manage on-site provision of services.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Identify overall event objectives and scope.
  • 1.1. Clarify and agree on key objectives of the event in consultation with stakeholders.
  • 1.2. Analyse broad factors influencing floristry design and consult with stakeholders to determine overall approach.
2. Prepare the floristry concept for an event.
  • 2.1. Contribute ideas to the event concept, theme and format.
  • 2.2. Identify and define key floristry styling requirements in consultation with stakeholders to reflect event or function objectives and meet customer needs.
  • 2.3. Incorporate creative elements into the floristry concept and theme.
  • 2.4. Consider negative environmental impacts and minimal impact practices to reduce these.
  • 2.5. Provide accurate and complete information on the floral styling concept and obtain approval to proceed with designs.
  • 2.6. Verify the operational practicality of the floristry concept, theme and format through consultation and analysis.
3. Prepare and implement an operational plan for the floral styling of an event or function.
  • 3.1. Prepare an operational plan for the provision of floristry products and ancillary services, identifying steps, activities and sequence.
  • 3.2. Incorporate appropriate riskmanagementissues into the plan.
  • 3.3. Review, verify and finalise details with the client.
  • 3.4. Provide accurate and complete information on operational plans to all relevant stakeholders to ensure timely and effective planning and implementation.
  • 3.5. Obtain approval from relevant stakeholders prior to implementation.
  • 3.6. Implement and monitor the floral styling plan for staging of the event, making adjustments as required.
4. Co-ordinate the floral staging of the event.
  • 4.1. Coordinate delivery or transport arrangements.
  • 4.2. Monitor loading and unloading of all floristry products.
  • 4.3. Coordinate the construction and installation of all floristry products according to the floral styling plan.
  • 4.4. Negotiate and amend the installation and placement, as required.
  • 4.5. Monitor the maintenance of all floristry products to ensure optimum appearance and minimal environmental impacts throughout the life of the event.
5. Dismantle floral styling.
  • 5.1. Coordinate transport arrangements.
  • 5.2. Coordinate the removal and disposal of floristry products and ensure minimal environmental impacts.
  • 5.3. Obtain feedback after the event and review plans to evaluate client satisfaction and degree to which it met objectives and client requirements.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Event may include:
corporate events
balls and banquets
themed events
industry and other awards presentations
theatrical performances
trade shows
exhibitions
floral competitions
floral festivals.
Stakeholders may include:
event customers
suppliers and contractors
local community
venue staff and management
funeral directors and operators of cemeteries ad crematoria
security contractors
caterers
organising committees
colleagues
facilitators
entertainers.
Broad factors influencing floristry design may include:
event purpose
concept, style and theme
date and time
duration
nature of venue or site
numbers of floral components or displays
audience or market profile
equipment availability
overall budget estimate.
Key floristry styling requirements may include:
theme or style of event
customer preferences
sympathy with and integration of corporate livery or branding
expense of locating and transporting any special components
location of event and transportation requirements
parameters of any site where the product will be displayed including:
type (internal or external)
dimensions of display area
dimensions of delivery access and storage areas
access to installation and maintenance facilities
consideration of negative environmental impacts and minimal impact practices for the event and particular site
structural constraints of any site where the product will be displayed including:
pipes and drainage
earthwork
brickwork
stone masonry
variety and size of the various products to be produced
off and on-site staff requirements
liaison with others involved in the event.
Creative elements may include:
innovative presentation of floristry products
floristry products with interesting links to other event aspects
unusual combinations of floristry components
theme of any event
customer preferences for certain types of flower and plant materials or colours
incorporation of any corporate livery and or branding
spatial requirements for the floral display including:
size, floor space
shape
contours
views and orientation
natural features of outside event venues.
innovative options to address particular operational limitations.
Operational plan may include details of:
costing of all floristry products to be provided
purchasing of floral and ancillary components
construction timelines and staffing requirements
logistics and transport details
on-site management and maintenance
size and availability of on-site assembly storage and maintenance areas
conflicting activities in on-site assembly, storage and presentation areas
on-site staffing and roles and responsibilities
on-site resources, e.g. venue, commodities, equipment, machinery, vehicles and staff
minimal impact practices for the construction, maintenance and disposal of floral displays
security arrangements
storage of floral components or displays, maintenance materials and equipment.
Ancillary services may relate to:
providing ancillary items and merchandise including:
chocolates, fruit, nuts, alcohol
hampers
gift items of any type
novelties such as balloons and toys
flower preservatives and conditioning agents
providing presentation materials including:
gift cards and message items
corporate advertising of the business
corporate materials provided by the customer.
on-site installation and disposal of floral display
on-site maintenance of all floral displays throughout the life of the event.
Risk management issues may relate to:
a requirement for public liability or other types of insurance coverage
product price fluctuations
fluctuations in exchange rates
product, tax and levy costs not clearly defined by the supplier
product provision, deposit, payment and cancellation terms and conditions not clearly defined by the supplier
seasonal non-availability of the product
potential non-delivery of the product from unknown supplier
potential non-payment by customers of deposits, ongoing payments or cancellation fees
short life cycle and problems with maintaining quality during storage, production and display at the event
lack of experience with flowers and plant materials.
size and availability of on-site assembly storage and maintenance areas
conflicting activities in on-site assembly, storage and presentation areas
venue access and impacts on assembling the floristry products to meet deadlines
impacts of adverse weather conditions on event staging.
Delivery or transport arrangements may involve:
vehicles operated by the business
hire vehicles
contracted transport companies or removalists.
Staging of the event may take place at:
exhibition centres
ball rooms
restaurants and reception centres
theatres
galleries
hotels
government buildings
hospitals
corporate offices
marquees
gardens
cruise boats.
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to plan floral styling that reflects event objectives, customer requirements and operational practicality
knowledge of the elements and principles of design, their interrelationships and use in various floristry options to be considered for different event styles and sites
knowledge of issues and challenges associated with event styling
ability to style multipleand diverse events in response to different customer briefs. To ensure consistency of performance and ability to respond to differentrequirements,this must occur over a period of time and cover the provision floristry products of differing complexities e.g. large, themed events.
development of floristry styling designs that meet the requirements of multiple site environments to ensure that skills can be adapted to different display contexts
project or work activities conducted over a sufficient period so that the event requirements can be planned; however, this must be achieved within commercial time constraints and deadlines determined by the customer or the organisation
presence of commercial time pressures related to the on-site management of an event.

Context of and specific resources for assessment
Assessment must ensure:
access to comprehensive and sufficient information about the events to allow the candidate to fully develop styling concepts and operational plans to meet the event requirements
access toa fully equipped office environment using appropriate computers, software and information programs and publications to facilitate the processes involved in developing and documenting styling concepts and operational plans.
access to events and event venues on which the candidate can work
interaction with others to reflect the communication aspects of the unit
access to and interaction with event and venue coordinators to reflect the on-site management aspects of the unit.

Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct observation of the candidate completing tasks during set-up, operation and break-down of the events
evaluation of the floral styling on-site at the events where floral styling is managed by the candidate
review of operational plans prepared by the candidate for the styling of the events
case studies to assess ability to develop styling concepts and plans for different types of events
evaluation of reports prepared by the candidate detailing the planning processes undertaken for the events and highlighting particular challenges and issues
written and oral questioning or interview to test knowledge of such things as formats and features of different types of events, floristry product options and styles for different types of events, varying operational constraints, risk management issues and minimal impact practices
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBDES402A Interpret and respond to a design brief
CUVCOR09B Select and apply drawing techniques and media to represent and communicate the concept
SFLDEC510A Design and produce innovative floristry products
SFLSOP308A Prepare quotations for floristry products.
Replaced By
State Code National Code Title Type
AVG04 SFLDEC011 Style and manage floristry for events Unit of competency
State Code National Code Title Type
D547 SFL50110 Diploma of Floristry Design Qualification