Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Stakeholdersmay include:
artists
designers
industry bodies
organising committees
seller representatives.
Exhibition objectivesmay relate to:
dollar value of business completed
industry education
industry exposure
media coverage
numbers and ratios of buyers and sellers
profile of buyers and sellers (e.g. balance between small and large, generalist and specialist, etc)
sponsor exposure.
Format for buyer and seller interactionmay be:
appointments made during exhibition period
combination of different formats
free flow
prearranged appointments
scheduled presentations, including plenary, workshops and carousel.
Exhibitor prospectusmay include information on:
attendance:
expectations
profile
endorsements and sponsorships
features and benefits
format
marketing initiatives
participation costs, at different levels
previous performance data
sample layouts and floor plans
support services:
accommodation
technology
travel
venue:
exhibition layouts
general information.
Exhibitor support servicesmay include:
accommodation
answering general enquiries
assistance with additional promotions
providing updated information
travel.
Exhibitor kitsmay include information on:
access
arrangements
delivery details
floor plans
sponsors
technical services
times and schedules
travel arrangements
venues.
Briefings and debriefingsmay include:
emergency procedures
exhibition information
maps:
location
venue
support materials.
Evaluation criteriamay relate to:
exhibitor, buyer and sponsor feedback
number of attending buyers
operational efficiency
profitability
venue service levels.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
recruit and manage exhibitors for exhibitions involving:
comprehensive exhibition plans
dedicated budgets
formal communications plans
multiple operational components
an exhibition operations team
a wide range of stakeholders
recruit and manage exhibitors for multiple and diverse exhibitions
liaise with exhibitors and other stakeholders during the planning and operation of exhibitions
integrate knowledge of:
characteristics of different types of exhibitions, their purposes and objectives
formats and options for bringing buyers and sellers together:
formats, features and inclusions for exhibitor documentation
risks, issues and challenges commonly encountered in exhibitor management and ways to avoid and manage these.
Context of and specific resources for assessment
Assessment must ensure use of:
actual exhibitions for which exhibitors are recruited. Exhibitions may be created for the specific purpose of skills assessment, but must still meet the requirements outlined under Critical aspects of assessment, and have commercial, community or business relevance
venues and sites where exhibitions are staged; these can be:
real exhibition venues and sites
exhibition venues and sites operated within a training organisation where real exhibitions are staged
exhibition stakeholders with whom the individual consults
comprehensive exhibition plans
dedicated event budgets.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of exhibition documentation developed by the individual
questioning of exhibitors about their experience as a participant in the exhibition
use of case studies to assess individual’s ability to develop approaches for a range of different exhibitions with varying exhibitor profiles
written or oral questioning to assess knowledge of exhibition formats, options and management challenges
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, organisation and job role, for example:
SITXEVT608 Plan and allocate exhibition space.