Unit of competency Outline

Date retreived
24/07/2026 4:55 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Analyse textiles, clothing and footwear merchandising and marketing principles

Analyse textiles, clothing and footwear merchandising and marketing principles

Unit of competency
National Code
LMTGN4019A
State Code
W7335
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
16/07/2011
View on TGA
State Implementation and Classification
Approved Date
24/10/2014
Field of Education
080505 - Marketing
Original Release Date
24/10/2014
Nominal Hours
60
Description
This unit covers skills and knowledge to analyse key principles of merchandising and marketing when applied in a textiles, clothing and footwear (TCF) environment.
Notes
Elements and Performance Criteria
1 Analyse TCF market conditions
  • 1.1 Domestic conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified
  • 1.2 Global conditions affecting the TCF market are analysed and effects of these conditions on the TCF industries are identified
  • 1.3 Significance of TCF product range on the global market is analysed
  • 1.4 Key components of the TCF supply chain are identified and influences on supply chain conditions are analysed
  • 1.5 Features of mainstream and niche markets within the TCF market are examined
  • 1.6 Role of merchandising in the TCF marketplace is examined
2 Analyse the characteristics of the TCF market
  • 2.1 Current information on the TCF market is accessed and analysed to determine trends influencing TCF production and supply
  • 2.1 TCF market segmentation, targeting and price positioning are analysed for TCF product range
  • 2.2 Key characteristics of TCF market segments are identified and implications for marketing activity examined
  • 2.3 Consumer behavior for TCF product range is analysed
3 Determine marketing features of a TCF product
  • 3.1 Technical specifications of a TCF product are identified and implications for market positioning determined
  • 3.2 Role of creativity in the marketing of TCF products is analysed
  • 3.3 Networks applying to the marketing and merchandising of a TCF product are identified
  • 3.4 Strengths, weaknesses, opportunities and threats applying to a TCF product are identified and implications for marketing examined
RANGE STATEMENT
The Range Statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the Performance Criteria, is detailed below. Add any essential operating conditions that may be present with training and assessment depending on the work situation, needs if the candidate, accessibility of the item, and local industry and regional contexts.
Legislative/regulatory requirements
All work must comply with relevant Federal and State or Territory legislative or regulatory requirements.
Domestic conditions may include:
availability of raw material
tariff agreements
costs of transportation
employment rates, skill availability and training support
status of businesses within the supply chain
image of Australia as a provider of quality, cost effective TCF products
economic status
Global conditions may include:
availability of raw material
tariffs, levies, taxes and other import and export considerations
costs of transportation for importing and exporting product to and from Australia
skill availability and labour forces
size and influence of international interests
image of Australia as a provider of quality, cost effective TCF products
economic status
Key components of the TCF supply chain
designers and product engineers
manufacturers
distributors, wholesalers, exporters, importers
transporters
sales, marketing, retail providers
Key characteristics may include:
demographics
economics
location
education
The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for the Training Package.

Critical aspects of evidence to be considered
Demonstrates skills and knowledge to:
access and interpret TCF marketing information
distinguish between different TCF market segments
examine application of marketing principles in a TCF context
identify trends in buyer behaviour in the TCF industry
understand the relationship between the domestic and global TCF markets
identify marketing features of a TCF product

Consistency in performance
Consistently applies skills and knowledge when:
organising work
completing tasks
identifying improvements
using workplace practices
using OHS practices
recording and reporting accidents and incidents
assessing operational readiness of equipment used and work processes
recognising and adapting to cultural differences in the workplace, including modes of behaviour and interactions
completing work systematically with attention to detail without damage to goods and equipment

Resource implications
Access is required to real or appropriately simulated situations, including work areas, materials and equipment, and to information on workplace practices and OHS practices.

Context for assessment
Assessment may occur on the job or in an appropriately simulated environment.

Interdependent assessment
This unit may be assessed independently or in combination with other relevant units.
Replaced By
State Code National Code Title Type
BAV89 MSTGN4004 Analyse TCF merchandising and marketing principles Unit of competency