Elements and Performance Criteria

music business trends:
360 degree music business model
all rights under one deal
passive rights deal
distributed patronage
new and emerging distribution systems
new forms of marketing, branding and product placement
alliances with allied technologies and businesses
opportunities for increased airplay of music through:
digital radio
digital television
mobile phones
internet
advances in software applications for sound recording and editing
new terminology
new equipment
social, political and environmental developments
changing nature of work/industry structures, including:
occupations that are disappearing and how they are being replaced
changes to the mix of skills and knowledge required in different areas of the industry.

copyright information from:
Australian Copyright Council
copyright collection societies
music industry piracy investigations (MIPI)
discussions with innovative industry practitioners
electronic and print media
employer and employee associations
union representatives and other sources of industrial relations information
events, including:
industry functions
conferences
trade fairs
community activities
exhibitions
festivals
social events
government bodies and associated publications
induction kits
industry associations
internet
libraries and archives
personal observations and experience
policy and procedures manuals
reference books, industry information sheets, magazines and journals
retail and wholesale suppliers of products and services
technical publications.

artist
artist and repertoire (A&R) representative
artist manager
booking agent
business and financial manager
client, employer and subcontractor
colleague/peer
copyright and royalties manager
designer
head of department
label manager
legal adviser
licensing manager
technical crew
marketing and promotions officer
mentor/supervisor
merchandiser
presenter
director
producer
production manager
promoter
publisher
sound mixer/technician
special effects editor
sponsor
supplier
union and industry association representative
venue manager
writer.

attending industry events, including:
conferences
conventions
exhibitions
festivals
functions
performances
professional competitions and awards
trade fairs
reading electronic and print media industry publications, such as:
information sheets
technical and reference manuals
undertaking professional development activities, such as:
career planning and development
coaching, mentoring and supervision
formal and informal learning programs
internal and external training programs
master classes
performance appraisals
personal study
seminars
symposiums
work experience and/or work exchange
workshops.

adopting collaborative negotiating style
assessing strengths and weaknesses of opposing positions and determining viable alternatives
clarifying purpose, content and desired outcomes
communicating results to all parties within appropriate timeframes
conducting negotiations in a professional manner
ensuring final position is agreed and understood by all parties
identifying consequences of non-agreement
maintaining contact with all parties
managing conflict or disagreement between parties
taking into account input from all parties
treating all parties courteously and in ways that acknowledge their contribution
using effective questioning techniques:
closed questions, allowing yes/no answers
open questions, allowing range of responses
reflective questions, provoking clarification.

budget share
copyright
insurance
OHS
performance fees and rate negotiations
recording and distribution rights
remuneration
rights to and use of material
royalties
specifications for equipment and materials
taxation
terms and conditions of contracts
terms and conditions of employment
work roles and responsibilities.

agency agreements
individual performance agreements
industrial awards
marketing and distribution agreements
service, supply and location contracts
workplace relations agreements.

budget constraints
competing work demands
environmental factors, e.g. weather
availability of resources and materials
unforeseen incidents, including technology and equipment breakdowns
workplace hazards, risks and controls.

anti-discrimination
business compliance
consumer protection
contempt of court and parliament
copyright, moral rights, intellectual property, licensing and royalty
defamation
duty of care
environmental issues
equal employment opportunity
insurance
libel
obscenity
OHS
plagiarism
privacy and confidentiality
quality assurance
racial vilification
slander
taxation
workplace and industrial relations laws and awards.

Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply information about industry trends to own work practices
establish and maintain work and contractual relationships
comply with requirements of relevant legislation and regulations
prioritise work tasks
work collaboratively with others.

Context of and specific resources for assessment

Assessment must ensure:


access to environments where:

negotiation techniques can be applied to resolve work and contractual issues
work performance can be monitored and learning opportunities accessed
work tasks can be prioritised and completed within deadlines
work and contractual relationships can be established and maintained
use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of the candidate and the work being performed.

Method of assessment

The following assessment methods are appropriate for this unit:

case studies to assess candidate's ability to prioritise work tasks, monitor work performance and identify learning opportunities
direct observation of candidate establishing and participating in work and contractual relationships
written or oral questioning to assess knowledge of new technology that affects work practices
problem-solving activities to assess candidate's negotiating skills.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUSIND302A Plan a career in the creative arts industry.