Unit of competency Outline

Date retreived
23/07/2026 1:00 PM AWST

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Analyse TCF merchandising and marketing principles

Analyse TCF merchandising and marketing principles

Unit of competency
National Code
MSTGN4018
State Code
OEZ40
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
22/12/2022
View on TGA
State Implementation and Classification
Approved Date
03/07/2023
Field of Education
080505 - Marketing
Original Release Date
03/07/2023
Nominal Hours
60
Description
This unit describes the skills and knowledge required to analyse key principles of merchandising and marketing when applied in a textiles, clothing and footwear (TCF) environment. It applies to all stages of the TCF supply chain and merchandising through wholesale and retail channels. TCF products may be items and services from any sector within the TCF industry and include final products such as garments or fashion accessories, or processed materials such as fabrics and industrial or domestic textiles.This unit applies to individuals who contribute to marketing activities in the workplace. They analyse and compare information from a range of sources.No licensing or certification requirements exist at the time of publication. Relevant legislation, industry standards and codes of practice within Australia must be applied.
Notes
Elements and Performance Criteria
1. Investigate TCF market conditions
  • 1.1 Use appropriate research methods to survey domestic and international conditions affecting the TCF market and identify effects of these conditions on the TCF industry
  • 1.2 Assess significance of TCF product range on the global market
  • 1.3 Identify key components of the TCF supply chain and analyse influences on supply chain conditions
  • 1.4 Examine features of mainstream and niche markets within the TCF market
  • 1.5 Investigate role of merchandising in the TCF marketplace
2. Determine characteristics of the TCF market
  • 2.1 Access and investigate current information on the TCF market to determine trends influencing TCF production and supply
  • 2.2 Investigate TCF market segmentation, targeting and price positioning for TCF product range
  • 2.3 Identify key characteristics of TCF market segments and examine implications for marketing activity
  • 2.4 Analyse consumer behaviour for TCF product range
3. Assess features of a TCF product to determine effective marketing
  • 3.1 Identify technical specifications of a TCF product and determine implications for market positioning
  • 3.2 Explore role of creativity in the marketing of the product
  • 3.3 Identify networks applying to the marketing and merchandising of the product
  • 3.4 Identify strengths, weaknesses, opportunities and threats for the product and assess implications for marketing
  • 3.5 Document and record outcomes of marketing investigation
No information
No information
Replaces
State Code National Code Title Type
BAV89 MSTGN4004 Analyse TCF merchandising and marketing principles Unit of competency