Unit of competency Outline
Date retreived
21/07/2026 11:27 PM AWST
21/07/2026 11:27 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop and maintain community and stakeholder relationships
Develop and maintain community and stakeholder relationships
Unit of competency
National Code
CULREL501A
CULREL501A
State Code
D9435
D9435
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
13/08/2014
Field of Education
080509 - Public Relations
Original Release Date
13/08/2014
Nominal Hours
100
Description
This unit describes the performance outcomes, skills and knowledge required to develop and maintain relationships with people and organisations in local communities. The unit promotes the need for regular and ongoing consultation to maintain the quality of service provision.
Notes
Elements and Performance Criteria
1. Plan stakeholder consultation
- 1.1 In consultation with colleagues, review and assess current and potential stakeholders to determine needs, interests, priorities and trends
- 1.2 Identify key stakeholders, their representatives and ways to establish and maintain links
- 1.3 Research and maintain a collection of current relevant information on stakeholders
- 1.4 Check organisational plans for appropriate reference to interaction with stakeholders
- 1.5 Ensure that planning takes account of relevant internal and external factors
2. Establish productive stakeholder relationships
- 2.1 Use a range of formal and informal strategies to facilitate relationships between stakeholders and own organisation
- 2.2 Identify and assess strategies for formal links between own organisation and key stakeholders
- 2.3 Implement strategies that are likely to be successful in terms of establishing productive relationships with stakeholders
- 2.4 Determine the purpose and parameters of specific consultations and brief participants accordingly
- 2.5 Integrate information from stakeholder consultations into organisational planning and share with relevant colleagues in a timely way
- 2.6 In consultation with colleagues, monitor and evaluate stakeholder relationships and take appropriate action to continuously improve them
3. Represent organisation to local community
- 3.1 Communicate organisational role accurately, confidently and clearly to promote stakeholder awareness
- 3.2 Promote organisation to external bodies that have a stake in its role, funding and operations
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Stakeholders may include:
academics
affiliated and special interest groups, such as:
clubs
community groups
cultural organisations
ethnic groups
friends’ organisations
societies
board members
employers
general community
government, such as:
local
state
migrants or refugees
people in remote areas
people with special needs
representative bodies
small or large businesses
staff in the organisation
students
teachers.
Relevant information may relate to:
community matters
cultural sensitivities
current activities
future activities
interests
issues
organisational issues
special needs.
Internal and external factors may relate to:
current organisational objectives
market trends
political and social issues in communities
resource constraints
technological developments.
Strategiesmay include:
blogs
email
networks
open consultation workshops on topics of interest
review of newsletters by stakeholders and community groups
targeted focus group sessions
use of venue facilities for functions and meetings by stakeholders
wikis.
Relationships may be ongoing or for a specific purpose and may relate to:
exhibitions and outreach programs
inclusion in public activities
involvement in the development of appropriate exhibitions, public programs and special events
market research
obtaining regular stakeholder feedback
requests for financial support
surveying stakeholder views on particular issues and services to assist with the development of new services or facilities.
Consultations may include:
external committees
formal consultative bodies
informal communication and feedback
newsletters or other regular or specific information provision
presentations
regular liaison activities
surveys
taskforces
working parties.
Stakeholders may include:
academics
affiliated and special interest groups, such as:
clubs
community groups
cultural organisations
ethnic groups
friends’ organisations
societies
board members
employers
general community
government, such as:
local
state
migrants or refugees
people in remote areas
people with special needs
representative bodies
small or large businesses
staff in the organisation
students
teachers.
Relevant information may relate to:
community matters
cultural sensitivities
current activities
future activities
interests
issues
organisational issues
special needs.
Internal and external factors may relate to:
current organisational objectives
market trends
political and social issues in communities
resource constraints
technological developments.
Strategiesmay include:
blogs
networks
open consultation workshops on topics of interest
review of newsletters by stakeholders and community groups
targeted focus group sessions
use of venue facilities for functions and meetings by stakeholders
wikis.
Relationships may be ongoing or for a specific purpose and may relate to:
exhibitions and outreach programs
inclusion in public activities
involvement in the development of appropriate exhibitions, public programs and special events
market research
obtaining regular stakeholder feedback
requests for financial support
surveying stakeholder views on particular issues and services to assist with the development of new services or facilities.
Consultations may include:
external committees
formal consultative bodies
informal communication and feedback
newsletters or other regular or specific information provision
presentations
regular liaison activities
surveys
taskforces
working parties.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
develop, establish and maintain relationships with stakeholders in ways that support the needs of own organisation
facilitate effective consultation with a broad range of stakeholders.
Context of and specific resources for assessment
Assessment must ensure:
involvement of and interaction with others to reflect the consultation and communication aspects of this unit
project or work activities conducted over a period of time to reflect the ongoing monitoring and implementation aspects of this unit
access to:
strategic plans and relevant policies and procedures manuals
resources to implement consultation processes.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of onthejob performance
evaluation of stakeholder engagement programs developed and implemented by the candidate
review of documentation prepared by the candidate supporting stakeholder engagement activities
evaluation of candidate’s response to different organisational and community scenarios to assess ability to develop links and networks for different contexts.
Assessment methods should closely reflect workplace demands and the needs of particular client groups (consider the requirements of different age groups, clients with English as a second language, clients with disabilities, remote library users, etc.).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBCUS501B Manage quality customer service.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
develop, establish and maintain relationships with stakeholders in ways that support the needs of own organisation
facilitate effective consultation with a broad range of stakeholders.
Context of and specific resources for assessment
Assessment must ensure:
involvement of and interaction with others to reflect the consultation and communication aspects of this unit
project or work activities conducted over a period of time to reflect the ongoing monitoring and implementation aspects of this unit
access to:
strategic plans and relevant policies and procedures manuals
resources to implement consultation processes.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third-party workplace reports of onthejob performance
evaluation of stakeholder engagement programs developed and implemented by the candidate
review of documentation prepared by the candidate supporting stakeholder engagement activities
evaluation of candidate’s response to different organisational and community scenarios to assess ability to develop links and networks for different contexts.
Assessment methods should closely reflect workplace demands and the needs of particular client groups (consider the requirements of different age groups, clients with English as a second language, clients with disabilities, remote library users, etc.).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBCUS501B Manage quality customer service.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D1790 | CULLB510C | Develop and maintain community/stakeholder relationships | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AWF97 | BSBLIB512 | Develop and maintain community and stakeholder relationships | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D697 | CUL50111 | Diploma of Library and Information Services | Qualification |
| J452 | SIT60112 | Advanced Diploma of Travel and Tourism | Qualification |