Unit of competency Outline

Date retreived
22/07/2026 1:34 AM AWST

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Assist with the promotion of creative acts

Assist with the promotion of creative acts

Unit of competency
National Code
CUSMKG301A
State Code
D2905
TGA Status
Deleted
DTWD Status
Deleted
Current Release Number
2.00
Current Release Date
02/11/2011
View on TGA
State Implementation and Classification
Approved Date
21/01/2011
Field of Education
080505 - Marketing
Original Release Date
21/01/2011
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to assist with the promotion of creative artists or groups.
Notes
Elements and Performance Criteria
1. Contribute to the development of promotional strategies
  • 1.1 Participate in discussions with relevant personnel about marketing and promoting artists as required
  • 1.2 Contribute ideas about activities that could be included in promotional strategies
  • 1.3 Compile information about the potential of all media outlets for promoting artists and creative acts
  • 1.4 Maintain documentation related to promotional strategies as required
2. Assist with promotional activities
  • 2.1 Contribute to the development and distribution of promotional material to advance profile of artists
  • 2.2 Monitor and document the results of strategies to test the response of target markets to promotional materials
  • 2.3 Assist with the organisation of publicity opportunities for artists
  • 2.4 Maintain a database of industry contacts and sources of industry information
3. Contribute to reviews of promotional strategies
  • 3.1 Compile data and information on the impact and effectiveness of promotional activities
  • 3.2 In consultation with relevant personnel prepare materials for meetings as required
  • 3.3 Participate in discussions with relevant personnel about revisions to promotional strategies as required
  • 3.4 Respond appropriately to constructive feedback on own work performance from relevant personnel
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Relevant personnel may include:
managers
supervisors
colleagues
artists and performers
artist managers
publishers
advertising agencies
public relations companies
media personnel, such as:
broadcasters
critics
journalists
digital distribution agents.
Artists may include:
arrangers
composers
songwriters
performers, including:
musicians
singers
dancers
actors
circus performers
writers
visual artists
craftspeople
designers.
Activities may include:
advertisements
attention-seeking gimmicks
competitions
industry functions
internet broadcasts
live performances, including:
auditions
festival appearances
headline acts
supporting acts
media announcements and interviews
podcasts
product launches, e.g. artist websites
radio broadcasts
television appearances.
Strategies may be for:
live events
print media
online:
artist's own website
social networking sites
digital distribution agents
radio
television.
Media outlets may include:
print
television
radio
internet
digital communication devices, e.g. mobile phones.
Development and distribution of promotional material may include:
drafting media releases
compiling visual material
writing and sending broadcast emails about promotional activities
maintaining a database of contacts
updating websites.
Promotional materials may include:
artist profiles, e.g. biographical and professional
artist websites
print, such as:
banners
brochures
business cards
flyers
handbills
pamphlets
posters
stickers
demonstration recordings:
digital downloads
filmed performances
interactive media products, e.g. podcast
music recording and/or videos, e.g. CD and DVD
media kits
novelty giveaways
photographs
portfolios
presentations
press releases
prototypes
publicity shots
reviews
scores
T-shirts.
Industry contacts may include:
artist and repertoire (A&R) managers
artist managers
artists
booking agents
education and training organisations
entrepreneurs
legal counsel and accountants
music distributors
industry associations
journalists
producers
promoters
publishers
wholesalers and retailers
radio presenters
record producers
recording engineers
studio/venue managers
production personnel, such as:
front-of-house
lighting
sound
staging
vision systems
tour managers.
Sources may include:
discussions with industry personnel and promotional consultants
music charts, including:
internet
radio
television
print
music downloads, websites and blogs
industry associations
media, including:
articles
bulletins
directories
information sheets
journals
magazines
newsletters
reviews
subscriptions
trade papers
industry productions and events, including:
awards
competitions
conferences
conventions
exhibitions
festivals
functions
performances
trade fairs
suppliers of products and services.
Materials for meetings may include:
agendas
agenda papers
minutes
PowerPoint presentations
photos and other visual material.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
assist with promotional activities for an artist or creative act
maintain a database of industry contacts
work cooperatively in a team environment.
Context of and specific resources for assessment
Assessment must ensure:
access to an environment where promotional activities are undertaken
access to artists and music industry personnel
use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of the candidate and the work being performed.
Method of assessment
The following assessment methods are appropriate for this unit:
written or oral questioning to test knowledge as listed in the required knowledge section of this unit
case studies to assess candidate's ability to address issues and challenges that arise in the context of assisting with the promotion of creative acts
direct observation of candidate maintaining a database of industry contacts.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
No information