Unit of competency Outline
Date retreived
24/07/2026 2:16 AM AWST
24/07/2026 2:16 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop and implement local or regional tourism plan
Develop and implement local or regional tourism plan
Unit of competency
National Code
SITTPPD604
SITTPPD604
State Code
WF712
WF712
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
31/05/2013
Field of Education
080323 - Tourism Management
Original Release Date
31/05/2013
Nominal Hours
60
Description
This unit describes the performance outcomes, skills and knowledge required to develop and implement a strategic tourism plan in a local or regional area. It requires the ability to develop the plan in consultation with the local community and monitor its success in the context of the overall and long-term operation of tourism as an industry in the area.
Notes
Elements and Performance Criteria
1. Conduct research to support tourism planning.
- 1.1 Gather and analyse current internal and external business and market information.
- 1.2 Evaluate and consult with others about overall approach to tourism development in the area.
- 1.3 Research and develop an inventory of tourism infrastructure and carrying capacity of the area.
- 1.4 Analyse product and service gaps and potential for future development and innovation.
- 1.5 Analyse current skill profile and potential skills gaps in local labour force.
- 1.6 Assess community impacts, including environmental, social, cultural and economic factors and opportunities.
- 1.7 Conduct community consultations.
- 1.8 Investigate community and industry resources available to implement the plan.
2. Develop tourism plan.
- 2.1 Create plans that include clear strategic and tactical focus, identifying priorities, responsibilities and timelines.
- 2.2 Integrate financially sound resource strategies and take advantage of new and emerging technologies.
- 2.3 Propose administrative framework and systems capable of supporting the plan.
- 2.4 Consult appropriate colleagues during planning process.
- 2.5 Develop performance indicators, contingency plans and evaluation methods.
- 2.6 Submit plans to the appropriate authority for approval prior to implementation.
3. Implement and monitor tourism plans.
- 3.1 Initiate an internal and external communications strategy.
- 3.2 Implement and monitor actions according to schedule and contingencies.
- 3.3 Develop progress and other reports according to organisational requirements.
- 3.4 Involve community in tourism issues on an ongoing basis.
4. Evaluate tourism plans.
- 4.1 Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required.
- 4.2 Submit changes for consideration and approval by the appropriate authority.
- 4.3 Implement and communicate agreed changes.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Tourism infrastructure may include:
accommodation
attractions
conference facilities
retail
tours
transport
visitor information services.
Product and service gaps may relate to:
assessment of region to meet current and future customer expectations
inability to service current demand
inappropriate operating practices for the current market place
opportunities for new products and services.
Community impacts may include:
benefits:
cultural benefits, including cultural preservation
economic benefits to local community
employment opportunities
greater understanding between host and visitor cultures
improved local facilities
visitor education
costs:
damage to environmentally or culturally sensitive areas
effect on social structures
trivialisation of culture.
Community consultationsmay include:
activities to gain community support for the planning process prior to commencement
community meetings
formal and informal community research
community representation on planning steering committees
publication and display of draft plans for community comment
seminars
social media activities.
Community and industry resourcesmay relate to:
current market position
expertise of those likely to implement the plan
local government resources
local skill profile
local tourist associations or other industry bodies
opportunities for cooperative approaches
opportunities for sponsorship
potential for state or federal assistance
preparedness of individual tourism operators to contribute to the plan.
Resource strategies may be:
financial
human
physical.
Evaluation methodsmay include:
community feedback
industry feedback
marketing exposure achieved
research on business performance:
attendance numbers
enquiry levels
occupancy levels
retail sales
tour sales.
Tourism infrastructure may include:
accommodation
attractions
conference facilities
retail
tours
transport
visitor information services.
Product and service gaps may relate to:
assessment of region to meet current and future customer expectations
inability to service current demand
inappropriate operating practices for the current market place
opportunities for new products and services.
Community impacts may include:
benefits:
cultural benefits, including cultural preservation
economic benefits to local community
employment opportunities
greater understanding between host and visitor cultures
improved local facilities
visitor education
costs:
damage to environmentally or culturally sensitive areas
effect on social structures
trivialisation of culture.
Community consultationsmay include:
activities to gain community support for the planning process prior to commencement
community meetings
formal and informal community research
community representation on planning steering committees
publication and display of draft plans for community comment
seminars
social media activities.
Community and industry resourcesmay relate to:
current market position
expertise of those likely to implement the plan
local government resources
local skill profile
local tourist associations or other industry bodies
opportunities for cooperative approaches
opportunities for sponsorship
potential for state or federal assistance
preparedness of individual tourism operators to contribute to the plan.
Resource strategies may be:
financial
human
physical.
Evaluation methodsmay include:
community feedback
industry feedback
marketing exposure achieved
research on business performance:
attendance numbers
enquiry levels
occupancy levels
retail sales
tour sales.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply an effective planning process to the development of a local or regional tourism plan
develop strategic responses to complex community and organisational issues
consult and communicate with diverse stakeholders during the planning process
demonstrate knowledge of the issues that impact the planning, development and administration of tourism for a local or regional area, including the distribution and marketing of particular products.
Context of and specific resources for assessment
Assessment must ensure use of:
a local or regional area for which a plan can be developed
current tourism industry information and data on the area
community stakeholders for participation in consultation.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of a project and plan completed by the individual to develop, implement and monitor a tourism plan for a given local or regional area
use of case studies to assess the individual’s ability to evaluate planning priorities for communities with different:
social, cultural and economic structures and issues
tourism product bases, and distribution and marketing networks
written or oral questioning to assess knowledge of distribution networks, strategic and tactical community consultation processes and planning techniques
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
SITTPPD401 Package tourism products
SITTPPD501 Develop host community awareness of tourism
SITTPPD502 Assess tourism opportunities for local communities
SITXMPR502 Develop and implement marketing strategies.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply an effective planning process to the development of a local or regional tourism plan
develop strategic responses to complex community and organisational issues
consult and communicate with diverse stakeholders during the planning process
demonstrate knowledge of the issues that impact the planning, development and administration of tourism for a local or regional area, including the distribution and marketing of particular products.
Context of and specific resources for assessment
Assessment must ensure use of:
a local or regional area for which a plan can be developed
current tourism industry information and data on the area
community stakeholders for participation in consultation.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of a project and plan completed by the individual to develop, implement and monitor a tourism plan for a given local or regional area
use of case studies to assess the individual’s ability to evaluate planning priorities for communities with different:
social, cultural and economic structures and issues
tourism product bases, and distribution and marketing networks
written or oral questioning to assess knowledge of distribution networks, strategic and tactical community consultation processes and planning techniques
review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.
Guidance information for assessment
The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:
SITTPPD401 Package tourism products
SITTPPD501 Develop host community awareness of tourism
SITTPPD502 Assess tourism opportunities for local communities
SITXMPR502 Develop and implement marketing strategies.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| S6456 | SITTPPD010A | Develop and implement local or regional tourism plan | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AWR02 | SITTPPD011 | Develop and implement local or regional tourism plan | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| J452 | SIT60112 | Advanced Diploma of Travel and Tourism | Qualification |