Unit of competency Outline
Date retreived
22/07/2026 4:50 PM AWST
22/07/2026 4:50 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop artists and repertoire
Develop artists and repertoire
Unit of competency
National Code
CUSMGT503A
CUSMGT503A
State Code
D2904
D2904
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
12/05/2010
Field of Education
080301 - Business Management
Original Release Date
12/05/2010
Nominal Hours
63
Description
This unit describes the performance outcomes, skills and knowledge required to find and develop artists and their repertoire.
Notes
Elements and Performance Criteria
1. Monitor new and emerging musical trends
- 1.1 Listen critically to a broad range of music to assess commercial potential of new and emerging trends
- 1.2 Monitor and assess commercial potential of new and emerging trends via information sources
- 1.3 Develop and maintain strategic relationships with a broad range of known and new industry contacts
- 1.4 Exploit information sources to predict and influence current and future music market trends and make judgements as to the marketability of new artists
2. Find and develop new musical talent
- 2.1 Analyse, plan and balance artistic and commercial risk in the selection of new artists
- 2.2 Assess current audience response to new artists and calculate potential audience response in a variety of performance situations
- 2.3 Discuss potential music market trends and product development with artists and artists' managers
- 2.4 Assign artists to appropriate producers and ensure recording approach complements artists' repertoire
- 2.5 Mentor artists in a supportive manner to optimise their artistic and commercial development
3. Facilitate agreements with artists
- 3.1 Provide company with realistic view of artists' potential and proposed approach to artistic and commercial development
- 3.2 Advise artists about obtaining legal advice with regard to negotiating contracts
- 3.3 Monitor the process of drafting agreements between artists and company and facilitate process as required
- 3.4 Document agreements, distribute to all parties and ensure negotiations are kept within budget
4. Monitor progress of artists' agreements
- 4.1 Monitor level of income generated from sales of artists' recordings
- 4.2 Provide reports to management on commercial viability of artists as required
- 4.3 Anticipate any agreements that are likely to lead to a loss for the company and recommend appropriate action
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Information sources may include:
current industry personnel and practitioners
music charts, including:
internet
radio
television
music downloads, websites and blogs
music industry associations
music media, including:
articles
bulletins
directories
information sheets
journals
magazines
newsletters
reviews
subscriptions
trade papers
music productions and events, including:
awards
competitions
conferences
conventions
exhibitions
festivals
functions
performances
trade fairs
solicited and unsolicited recordings
suppliers of products and services.
Industry contacts may include:
artists
artists' agencies, including:
booking agents
managers
promoters
tour managers
education and training organisations
entrepreneurs
freelance producers
legal counsel and accountants
music distributors
music industry associations
music industry media and journalists
music manufacturers
music merchandisers
music producers
music publishers
music wholesalers and retailers
radio presenters
record producers
recording engineers
studio/venue managers
technical crew, including:
front-of-house
lighting
sound
staging
vision systems.
Music market trends may involve:
growth areas of audience interest and commitment
local, national and overseas trends
specialist niche markets
specific genre or product styles
targeted markets.
Artists may include:
arrangers
composers
group collaborators
lyricists
performers
songwriters
writers.
Artistic and commercial development may include:
balancing personal and artistic integrity with commercial reality and reward
capacity and willingness to develop, evaluate and continuously update:
artistic talent
collaboration options with other artists
marketable image
performance standards
repertoire
style and genre
technical ability
determination and will to succeed.
Company may include:
promotional
record
touring
digital distribution.
Information sources may include:
current industry personnel and practitioners
music charts, including:
internet
radio
television
music downloads, websites and blogs
music industry associations
music media, including:
articles
bulletins
directories
information sheets
journals
magazines
newsletters
reviews
subscriptions
trade papers
music productions and events, including:
awards
competitions
conferences
conventions
exhibitions
festivals
functions
performances
trade fairs
solicited and unsolicited recordings
suppliers of products and services.
Industry contacts may include:
artists
artists' agencies, including:
booking agents
managers
promoters
tour managers
education and training organisations
entrepreneurs
freelance producers
legal counsel and accountants
music distributors
music industry associations
music industry media and journalists
music manufacturers
music merchandisers
music producers
music publishers
music wholesalers and retailers
radio presenters
record producers
recording engineers
studio/venue managers
technical crew, including:
front-of-house
lighting
sound
staging
vision systems.
Music market trends may involve:
growth areas of audience interest and commitment
local, national and overseas trends
specialist niche markets
specific genre or product styles
targeted markets.
Artists may include:
arrangers
composers
group collaborators
lyricists
performers
songwriters
writers.
Artistic and commercial development may include:
balancing personal and artistic integrity with commercial reality and reward
capacity and willingness to develop, evaluate and continuously update:
artistic talent
collaboration options with other artists
marketable image
performance standards
repertoire
style and genre
technical ability
determination and will to succeed.
Company may include:
promotional
record
touring
digital distribution.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
assess the marketability of new artists
develop and promote new artists
network strategically to gain and exploit information on music market trends
facilitate agreements with artists.
Context of and specific resources for assessment
Assessment must ensure:
access to appropriate technology to research the commercial potential of music market trends
access to new artists and their markets
access to standard music business documentation
use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of the candidate and the work being performed.
Method of assessment
The following assessment methods are appropriate for this unit:
case studies to assess ability to develop new talent
direct observation of candidate developing artists and their repertoire
written or oral questioning to assess knowledge of current and future music market trends.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUFCMP501A Manage and exploit copyright arrangements
CUSMGT502AManage artists and their careers
CUSMKG501A Manage the promotion of creative acts
CUSPUR502A Establish and manage recording contracts
CUSSOU502A Produce sound recordings.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
assess the marketability of new artists
develop and promote new artists
network strategically to gain and exploit information on music market trends
facilitate agreements with artists.
Context of and specific resources for assessment
Assessment must ensure:
access to appropriate technology to research the commercial potential of music market trends
access to new artists and their markets
access to standard music business documentation
use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of the candidate and the work being performed.
Method of assessment
The following assessment methods are appropriate for this unit:
case studies to assess ability to develop new talent
direct observation of candidate developing artists and their repertoire
written or oral questioning to assess knowledge of current and future music market trends.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUFCMP501A Manage and exploit copyright arrangements
CUSMGT502AManage artists and their careers
CUSMKG501A Manage the promotion of creative acts
CUSPUR502A Establish and manage recording contracts
CUSSOU502A Produce sound recordings.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| C4073 | CUSBRA19A | Develop artists and repertoire | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AWI39 | CUAMGT502 | Develop artists and repertoire | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D362 | CUS50309 | Diploma of Music Business | Qualification |
| D365 | CUS60309 | Advanced Diploma of Music Business | Qualification |