Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:
contemporary media, such as newspapers, television and magazines
internet and social media sites
interviews
personal experiences
professional awards
professional libraries
workshops, seminars and conferences.
Shoot requirements may include:
analog or digital capture technologies and supporting accessories
hire or loan options for equipment
media product:
how it is to be used
what the client specifies
models, props and backgrounds
photo imaging lighting:
ambient
mixed lighting
supplementary, including electronic flash, tungsten and fluorescent
processing requirements for image work created
production team
studio or internal/external location
timelines for stages of media workflow
transportation of equipment.
Destination publication usage may include:
advertorials
corporate portraiture
cover or lead image for article
fashion
features
food
general news
glamour
illustrative
photo essay
photomontage
soft news
sport
spot news.
Appropriate people may include:
editors, pictorial editors and journalists
members of professional associations
mentors and peers
practising domestic photographers, photo imagists and members of allied fields.
Professional practice arrangements may include:
archive/digital asset management and storage
codes of practice applicable to content and truthfulness of images captured or optimised for publication
copyright and licensing
insurance, including personal, public risk, accident and sickness, and equipment
licences and permits
media product transportation
moral rights and legal issues for media work
OHS
respect for individuals.
Shoot preparations may include:
assemble and check all equipment
conceptualise involvement in creative process
confirm time, place and requirements for all aspects of the shoot that will be supplied by others
undertake weather check for location shoots.
Shoot context may include:
application of teamwork and management skills conducive to a media environment
meetings with individuals, such as:
entertainers or public figures
members of the public
politicians
meetings with groups:
‘grip ’n grin’ presentation
public rally or street march
shoot locations, including:
architectural and urban
farm
industrial or commercial premises
motor vehicle, train or aeroplane crash sites
parks and gardens
performing arts theatre
rural
scene of a crime
sports fields
wilderness
technical requirements for image to be optimised and transmitted direct from the site
timelines.
Optimise images may include:
digital files as specified:
bit depth
colour space (RGB/CMYK)
digital asset management
file dimensions/size in pixels
file format, such as:
encapsulated postscript (EPS)
joint photographic experts group (JPEG)
portable document format (PDF)
Photoshop Data (PSD)
tagged image file format (TIFF)
file naming, captions and inclusion of file information data
multiple file formats
transfer media, such as CD, DVD, intranet and internet
uncompressed and compressed files
maintain quality and integrity of the digital data
process and scan film or download digital files
review and edit images.
Media product may include:
analog images as prints and transparencies
digital photo images.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply a typical workflow in media photo imaging professional practice
apply coordination and negotiation skills to own photo imaging work practices
apply technical and imaging skills, including capturing and optimising media images
interact and liaise with clients, members of the public, community services personnel and associated professionals
participate as an image provider within the media industry.
Context of and specific resources for assessment
Assessment must ensure:
access to:
a range of photo imaging production equipment employed in a media context, such as cameras, computers, software, printers, darkrooms, lighting and accessories
a range of locations and studios for media photo imaging shoots
sources of information to research contemporary styles and conceptual or aesthetic approaches to media photo imaging
appropriate learning and assessment support when required
opportunity for collaboration with or in allied industries, such as journalists/feature writers, graphic artists, fashion and food stylists, make-up artists and hairdressers
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence
review of third-party reports from experienced practitioners
direct observation of candidate applying a typical workflow in media photo imaging professional practice
case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to media photo imaging
participation in and observation of professional media photo imaging awards
review of photo imaging products against media industry standards and service specifications.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI516A Research the role and use of the photo image in visual communication
CUVPHI517A Research and exploit photo imaging trends
CUVPHI518A Explore the descriptive and emotive nature of photo lighting
CUVPHI519A Investigate and exploit innovative imaging options
CUVPHI520A Produce an innovative presentation of professional work
CUVPHI521A Produce commercial photo images.