Elements and Performance Criteria

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Forms of communication may include:
fliers, brochures and pamphlets
media products
press releases
posters
kits
public relations materials
invitations
presentations and demonstrations
audio and videotapes
electronic press hits
web sites
focus groups on relevant issues
community programs
guidance materials
descriptions
labels
signs
Promotions may include:
films
multimedia products
seminars and workshops
public forums
special occasions and festivals
performances
open days
ceremonies
The communication plan may include:
the rationale, aims, objectives and expected outcomes in financial and other terms
facilities and equipment needed
target audience
communication and promotion requirements
time constraints
budget allocation
resources, including human resources
staff training
Key stakeholders may include:
government and non-government organizations
community leaders
networks
staff and colleagues
board or committee of management
specialist organisation
media
partners or potential partners
senior management
technical specialists
Feedback mechanisms may include:
surveying clients
informal discussion
focus groups

Overview of assessment requirements
A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria. The knowledge and skill requirements described in the Range Statement must also be demonstrated. For example, knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated.
Critical aspects of evidence to be considered
The demonstrated ability to:
undertake appropriate, detailed and thorough research to determine communication objectives using a range of techniques
develop a communication plan based on the analysis undertaken to provide a strategic direction for communications and promotions in a clear and unequivocal manner
manage the implementation of the communication plan within the organisation and unit/area
monitor, evaluate and review the communication plan and prepare a report that includes recommendations for adjustments
Context of assessment
Competency is demonstrated by performance of all stated criteria, with particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope of the Range Statement.
Assessment must take account of the endorsed Assessment Guidelines in the Local Government Training Package.
Assessment of the performance requirements in this unit should be undertaken in an actual workplace or simulated environment.
Assessment should reinforce the integration of the key competencies for the particular AQF level. Refer to the key competency levels at the end of this unit.
Relationship to other units(prerequisite or co-requisite units)
To enable holistic assessment this unit may be assessed with other units that form part of the job role.
Method of assessment
The following assessment methods are suggested:
observation of the learner performing a range of workplace tasks over sufficient time to demonstrate handling of a range of contingencies
written and/or oral questioning to assess knowledge and understanding
completion of workplace documentation
third-party reports from experienced practitioners
completion of self-paced learning materials including personal reflection and feedback from trainer, coach or supervisor
Evidence required for demonstration of consistent performance
Evidence should be collected over a set period of time that is sufficient to include dealings with an appropriate range and variety of situations.
Resource implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace.