Unit of competency Outline

Date retreived
23/07/2026 6:15 PM AWST

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Develop and implement public affairs strategic plans

Develop and implement public affairs strategic plans

Unit of competency
National Code
DEFPA006
State Code
AVV53
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
24/01/2013
View on TGA
State Implementation and Classification
Approved Date
Field of Education
080505 - Marketing
Original Release Date
Nominal Hours
0
Description
This unit covers the competency required to develop and implement public affairs strategic plans. It includes the requirement to support the strategic direction of the organisation, the analysis and interpretation of the relevant audience and the capability assessment of the organisation. It also covers implementation of the strategic plan. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. In a Defence context, this means that there is no civilian need to hold this unit in order to meet licensing, legislative, regulatory or certification requirements.
Notes
Elements and Performance Criteria
1. Confirm organisational vision and mission
  • 1.1 Currency of and support for organisational vision and mission are is checked with stakeholders.
  • 1.2 Changes or refinements to vision or mission statement are made as required.
  • 1.3 Support for strategic planning process is gained from all relevant stakeholders.
2. Analyse the internal and external environment
  • 2.1 Information requirements are identified and research undertaken to deliver relevant information.
  • 2.2 Political, economic, social and technological developments are analysed.
  • 2.3 Advice is sought from appropriate experts wherever necessary
  • 2.4 Strengths and weaknesses of existing stakeholders are identified and considered.
  • 2.5 Organisation’s strengths, weaknesses, opportunities and threats are analysed.
  • 2.6 Consistency of the analysis of internal and external environment and the perspectives of other informed people is assessed.
3. Write strategic plan
  • 3.1 Relevant research and background is documented for inclusion in the strategic plan.
  • 3.2 Strategic objectives and strategies needed for the future are formulated.
  • 3.3 Strategies are assigned a priority, timeframe, responsible parties and measurable performance indicators.
  • 3.4 Strategic plan is circulated for comment, support and endorsement
4. Implement strategic plan
  • 4.1 Strategic plan is communicated to all relevant parties.
  • 4.2 People with a specific role in relation to strategies are briefed.
  • 4.3 Performance indicators are used to monitor progress in implementing plan.
  • 4.4 Necessary refinements are made to plan.
  • 4.5 Achievement of objectives are evaluated at agreed milestones.
  • 4.6 Effectiveness of plan is reviewed and methods for improving strategic planning processes considered.
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Stakeholders may include
Management
Issue motivated groups
Employees
Government agencies
Media
Technical advisers
Research may include
Demographics
Economics
Internal research
Market segmentation
Political
Product
Social
Technical
The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Assessment must confirm the ability to:
produce a public affairs strategic plan which includes:
objectives
strategies
timeframes
performance indicators
methods for monitoring the implementation of the plan
Consistency in performance
Competency should be demonstrated over time and should be observed in a range of actual or simulated work contexts.
Context of and specific resources for assessment
Context of assessment
Competency should be assessed in the workplace or under conditions that accurately simulate a realistic workplace in accordance with all relevant legislation and organisation requirements.
Evidence should be gathered while observing the individual develop public affairs strategic plan. The application of communication ethics that are relevant to the audience and organisation are to be observed.
Specific resources for assessment
There are no special resource requirements for this unit.
Replaced By
State Code National Code Title Type
BBD04 DEFDPA006 Develop and implement a public affairs strategic plan Unit of competency
No information