Unit of competency Outline
Date retreived
23/07/2026 10:48 AM AWST
23/07/2026 10:48 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Plan, capture and exploit visual art photoimages
Plan, capture and exploit visual art photoimages
Unit of competency
National Code
CUVPHI510A
CUVPHI510A
State Code
D1212
D1212
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
21/08/2008
Field of Education
100303 - Photography
Original Release Date
21/08/2008
Nominal Hours
50
Description
This unit describes the performance outcomes, skills and knowledge required to participate in a photoimaging professional practice within the visual arts sector.No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1 Conceptualise, research and initiate project opportunities.
- 1.1 Research and identify relevant project opportunities using appropriate sources of information.1.2 Critique and review project opportunities with appropriate person/s and identify project concept.1.3 Consider application process (where required) and technical requirements of the project.1.4 Prepare a projected budget, timeline and supporting material for the application, submission and/or expression of interest.1.5 Complete and submit application, submission and/or expression of interest to relevant organisation.
2 Prepare for project.
- 2.1 Research/adopt professional practice arrangements for project and adopt documentation procedures of the workflow and associated functions.2.2 Capture, acquire and enhance developmental images to agreed specifications in order to illustrate potential project concepts.2.3 Integrate image products into production samples and maquettes.2.4 Critically evaluate production samples and confirm with client and/or other stakeholders.
3 Create and present finished work.
- 3.1 Capture, acquire, enhance and output images to agreed specifications and integrate into creative product.3.2 Continually review work quality/progress.3.3 Archive images appropriately for creative product.3.4 Pack work and transport to agreed location by appropriate method/s.3.5 Present, display and/or install work to agreed specification.
4 Exploit promotional and media opportunities for project.
- 4.1 Identify and coordinate media and promotionopportunities for project.4.2 Prepare media statement and images for promotion.4.3 Supply media package to selected agencies and collect, collate and follow up on media response.
5 Wrap up and review project.
- 5.1 Document installation and collate progress images and documents of project.5.2 Complete contractual and financial requirements.5.3 Maintain contractual and financial records for business and taxation purposes.5.4 Review responses to the work from clients, stakeholders, peers and members of the public.5.5 Review personal performance within project context.5.6 Identify future opportunities, work directions, themes and concerns resulting from project.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Project opportunities may include:
art grants
commission work
self-commissioned work
sponsorship opportunities.
Sources of information may include:
copyright/legal representatives
discussions with innovative industry practitioners
electronic/print media (news, reviews, articles)
employee association/union representatives (and other sources of industrial relations information)
events (industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals, social events)
government bodies and associated publications
industry associations
Internet/podcasts
libraries and archives (text, film, video, sound, graphic)
lifestyle and contemporary issues magazines
museums/galleries/studios
national/international journals (e.g. artist, computing and design journals)
personal observations and experience
professional competitions and awards
retail/wholesale suppliers of products and services
technical publications/reference books
training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities.
Appropriate person/s may include:
critics, commentators and polemicists
curators/gallerists
members of relevant professional associations
mentors/peers
practising artists or members of allied fields.
Technical requirements may include:
allied and symbiotic technologies
analogue or digital technologies
emerging technologies
interactive and/or multimedia
visual/non-visual communication technology.
Projected budget may include:
analysis of potential time spent on each aspect of project (as a costed item at an appropriate rate)
other project expenses
professional development costs for project
professional services and fees
promotion and marketing costs
quotes for all projected production costs
travel, accommodation and out-of-pocket expenses.
Supporting material may include:
artist's statement (including how personal practice or capabilities would satisfy project requirements)
curriculum vitae or resume
developmental images or concepts
documentation procedure documents
referees.
Professional practice arrangements may include:
contracts
copyright, moral rights and licensing
financial management
insurance (personal, public risk, accident and sickness, equipment, completed art in display, transportation and storage)
intellectual property rights
licences and permits
model and property releases
OHS
project budget management.
Documentation procedures may include:
photo-documentary record of key aspects of the project
website, blogsite or online newsletter
written reviews or research papers on progress.
Stakeholders may include:
architects and engineers
community groups
funding organisations
project managers
sponsors
subjects chosen to illustrate the theme or concept.
Media and promotion opportunities may include:
feature articles
news coverage
opening events
radio and television interviews
reviews
websites.
Media package may include:
artist statement
curriculum vitae
media release
sponsor information
supporting visual material (images, video footage, logos)
venue and opening dates and hours information.
Media response may include:
newspaper and magazines reports
reviews
television and radio coverage
video and audio transcripts.
Contractual and financial requirements may include:
grant acquittals
invoicing
project budget analysis (actual/projected)
project payments, including professional services, hire of equipment/spaces
written agreements for project.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Project opportunities may include:
art grants
commission work
self-commissioned work
sponsorship opportunities.
Sources of information may include:
copyright/legal representatives
discussions with innovative industry practitioners
electronic/print media (news, reviews, articles)
employee association/union representatives (and other sources of industrial relations information)
events (industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals, social events)
government bodies and associated publications
industry associations
Internet/podcasts
libraries and archives (text, film, video, sound, graphic)
lifestyle and contemporary issues magazines
museums/galleries/studios
national/international journals (e.g. artist, computing and design journals)
personal observations and experience
professional competitions and awards
retail/wholesale suppliers of products and services
technical publications/reference books
training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities.
Appropriate person/s may include:
critics, commentators and polemicists
curators/gallerists
members of relevant professional associations
mentors/peers
practising artists or members of allied fields.
Technical requirements may include:
allied and symbiotic technologies
analogue or digital technologies
emerging technologies
interactive and/or multimedia
visual/non-visual communication technology.
Projected budget may include:
analysis of potential time spent on each aspect of project (as a costed item at an appropriate rate)
other project expenses
professional development costs for project
professional services and fees
promotion and marketing costs
quotes for all projected production costs
travel, accommodation and out-of-pocket expenses.
Supporting material may include:
artist's statement (including how personal practice or capabilities would satisfy project requirements)
curriculum vitae or resume
developmental images or concepts
documentation procedure documents
referees.
Professional practice arrangements may include:
contracts
copyright, moral rights and licensing
financial management
insurance (personal, public risk, accident and sickness, equipment, completed art in display, transportation and storage)
intellectual property rights
licences and permits
model and property releases
OHS
project budget management.
Documentation procedures may include:
photo-documentary record of key aspects of the project
website, blogsite or online newsletter
written reviews or research papers on progress.
Stakeholders may include:
architects and engineers
community groups
funding organisations
project managers
sponsors
subjects chosen to illustrate the theme or concept.
Media and promotion opportunities may include:
feature articles
news coverage
opening events
radio and television interviews
reviews
websites.
Media package may include:
artist statement
curriculum vitae
media release
sponsor information
supporting visual material (images, video footage, logos)
venue and opening dates and hours information.
Media response may include:
newspaper and magazines reports
reviews
television and radio coverage
video and audio transcripts.
Contractual and financial requirements may include:
grant acquittals
invoicing
project budget analysis (actual/projected)
project payments, including professional services, hire of equipment/spaces
written agreements for project.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit
Evidence of the following is essential:
ability to apply a typical workflow in art photoimaging professional practice
ability to apply business, coordination and negotiation skills to own photoimaging work practices
ability to apply problem solving skills to the creative process
ability to apply technical and imaging skills, including capturing/optimising art images
ability to conceptualise, research, initiate, design and present visual art projects
ability to interact and liaise with potential clients, commissioning agents, media agencies, peers and associated professionals.
Context of and specific resources for assessment
Assessment must ensure:
access to a range of photoimaging production equipment (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)
access to a range of locations and studios for art photoimaging shoots
access to sources of information to research contemporary styles and conceptual/aesthetic approaches to art photoimaging
opportunity for collaboration with or in allied creative arts disciplines
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
direct observation of candidate applying a typical workflow in art photoimaging professional practice
case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to art photoimaging
participation in/observation of art photography/photoimaging award/s
review of creative products against industry standards and service specifications
written and oral questioning or interview to test conceptual and technical soundness of project interpretation and creative product.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVCRS11A Select and prepare work for exhibition
CUVPHI501A Research role and use of the photoimage in visual communication
CUVPHI502A Research and exploit photoimaging trends
CUVPHI503A Explore the descriptive and emotive nature of photo lighting
CUVPHI504A Investigate and exploit innovative imaging options
CUVPHI505A Produce an innovative presentation package of professional work.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit
Evidence of the following is essential:
ability to apply a typical workflow in art photoimaging professional practice
ability to apply business, coordination and negotiation skills to own photoimaging work practices
ability to apply problem solving skills to the creative process
ability to apply technical and imaging skills, including capturing/optimising art images
ability to conceptualise, research, initiate, design and present visual art projects
ability to interact and liaise with potential clients, commissioning agents, media agencies, peers and associated professionals.
Context of and specific resources for assessment
Assessment must ensure:
access to a range of photoimaging production equipment (e.g. cameras, computers, software, printers, darkrooms, studios, lighting and accessories)
access to a range of locations and studios for art photoimaging shoots
access to sources of information to research contemporary styles and conceptual/aesthetic approaches to art photoimaging
opportunity for collaboration with or in allied creative arts disciplines
access to appropriate learning and assessment support when required
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate
direct observation of candidate applying a typical workflow in art photoimaging professional practice
case studies to assess candidate's ability to research contemporary styles and conceptual/aesthetic approaches to art photoimaging
participation in/observation of art photography/photoimaging award/s
review of creative products against industry standards and service specifications
written and oral questioning or interview to test conceptual and technical soundness of project interpretation and creative product.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVCRS11A Select and prepare work for exhibition
CUVPHI501A Research role and use of the photoimage in visual communication
CUVPHI502A Research and exploit photoimaging trends
CUVPHI503A Explore the descriptive and emotive nature of photo lighting
CUVPHI504A Investigate and exploit innovative imaging options
CUVPHI505A Produce an innovative presentation package of professional work.
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| S7725 | CUVPHI525A | Plan, capture and exploit visual art photo images | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| D208 | CUV50407 | Diploma of Photoimaging | Qualification |