Unit of competency Outline

Date retreived
21/07/2026 11:27 PM AWST

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Build and launch a website for a small business

Build and launch a website for a small business

Unit of competency
National Code
SITXICT001A
State Code
S6541
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
05/05/2009
View on TGA
State Implementation and Classification
Approved Date
06/11/2014
Field of Education
080905 - Practical Computing Skills
Original Release Date
06/11/2014
Nominal Hours
76
Description
This unit describes the performance outcomes, skills and knowledge required to build a basic website to meet business needs, including selecting a hosting service and appropriate web development software, planning the website structure and undertaking the actual construction of the site. It requires the technical skills and knowledge typically needed by a business that elects to develop its own site rather than access the services of IT professionals.This unit satisfies the requirements of BSBEBUS506A Plan and develop a business website, in the Business Services Training Package. BSBEBUS506A has been customised to articulate the technical skills required for building a website and define the scope of skills and knowledge required.
Notes
Elements and Performance Criteria
1 Plan website structure.
  • 1.1 Develop website style and structure to suit the business purpose and intended target audience according to business website strategy.
  • 1.2 Identify and include appropriate features and capabilities within the website structure.
  • 1.3 Determine layout and navigation requirements in relation to appearance, readability, links and ease of operation.
  • 1.4 Identify and apply accessibility requirements for website to ensure maximum accessibility.
  • 1.5 Document structure clearly and accurately to facilitate an efficient development process.
  • 1.6 Develop and integrate appropriate interactive forms into the website structure to capture customer data.
  • 1.7 Select authoring tools and software based on website requirements.
  • 1.8 Identify and integrate website security requirements into the development process.
2 Develop website content.
  • 2.1 Select and use business information to create website content according to business website strategy.
  • 2.2 Define appropriate information for inclusion in interactive forms based on the purpose of the form.
  • 2.3 Adapt information for inclusion on the web to ensure site is clear, scannable and readable.
  • 2.4 Use language style and tone suited to business image to be conveyed and intended target audience.
  • 2.5 Integrate content features into the website according to website structure and plan.
  • 2.6 Check content for accuracy, currency and relevance according to website plan and purpose.
3 Create website pages.
  • 3.1 Create a plan for website pages and active links to meet layout and navigation requirements.
  • 3.2 Select page titles and key words to reflect business purpose and website content, and to assist access via search engines.
  • 3.3 Improve page presentation by adding features to enhance web pages.
  • 3.4 Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous.
  • 3.5 Use appropriate techniques to create interactive forms within website pages.
  • 3.6 Create all pages to be consistent with site design specifications.
4 Select and use a web hosting service.
  • 4.1 Identify relevant sources of informationon web hosting options.
  • 4.2 Evaluate different web hosting services and select according to business and technical requirements.
  • 4.3 Upload files to selected web hosting service according to technical requirements and business agreements.
5 Test and critically evaluate website.
  • 5.1 Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation.
  • 5.2 Evaluate effectiveness of interactive forms to ensure that required sales data is collected for the business.
  • 5.3 Evaluate website according to business website strategy to ensure it projects a business image suited to the e-business model.
  • 5.4 Identify any problems, develop a range of strategies to solve them and select appropriate and sustainable solutions.
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Business purpose may include:
promotion
sales
contracting and procurement
auctions
provision of information
collaboration
support to multiple businesses
change to supply chain integration
electronic payments
consultancy services
certification.


Website features and capabilities may involve:
marketing features
legal requirements
privacy and confidentiality requirements
security requirements
authentication facility or link
customer service requirements
shopping cart facilities
electronic payment facilities
online catalogues and brochures
knowledge bases
frequently asked questions (FAQs)
thumbnails
active links
navigation buttons
colour, sound, video, images and graphics
downloadable files
search facility
facility of user feedback on content and operation of website
text and tags in HTML
cut down versions of web pages in wireless markup language (WML) for access by wireless application protocol (WAP) telephones.


Ease of operation may include:
homepage download time
time to download files
difficulty in navigation.


Authoring tools and software may include a wide range of text editors and commercial applications such as:
WordPad
Notepad
FrontPage
Dreamweaver
Adobe Photoshop.


Security requirements may include:
password protection
limited viewing of rates
limited downloading of images or image encoding
payment mechanism.


Content features may include:
knowledge bases
products and services
catalogues and brochures
thumbnails
FAQs
company profile
staff profiles
business history
client testimonials
published materials.


Page presentation may include:
animated sequences
sound
movie sequence
plug ins
downloadable files
use of bold, italics, subscript, superscript and strikethrough
different fonts and font sizes
colour
images, e.g. photographs and graphics
bulleted or numbered lists
tables
interactive forms for bookings or enquiries.


Features to enhance web pages may include use of:
frames
colour
photographic images
graphics
text enhancement.


Linked pages may include:
relative links: between a page and the home page
fully qualified uniform resource locator (URL) link: to a page on another website.


Relevant sources of information on web hosting options may include:
internet service providers (ISPs)
industry associations
IT media reviews and articles.
EVIDENCE GUIDE
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to build a website to meet a specific business need through the integration and application of appropriate business and technical skills
knowledge of the key features and functions to be incorporated into a business website.


Context of and specific resources for assessment
Assessment must ensure:
demonstration of skills using current equipment, software and authoring tools to develop a business website to meet a particular business need.


Methods of assessment
A range of assessment methods should be used to assess the practical skills and knowledge required to build and launch a website. The following examples are appropriate for this unit:
evaluation of a website developed by the candidate through testing of the site against key criteria
oral or written questioning to assess knowledge of functions, features, security requirements, ISP services and website design requirements
review of portfolios of evidence and third -party workplace reports of on -the -job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBEBUS604A Develop a business website strategy
BSBEBUS507A Manage the business aspects of a website.


Assessing employability skills
Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.
Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.




BSBITU301A Create and use databases
Replaces
State Code National Code Title Type
E2169 THHGCT05A Build and launch a website for a small business Unit of competency
Replaced By
State Code National Code Title Type
WF790 SITXICT401 Build and launch a small business website Unit of competency