Elements and Performance Criteria

Program types included in the schedule may be:
drama
music
religious
education
talkback
news and current affair
live
lifestyle
documentary
arts/review
interview
forum or panel
youth
children
sport
game shows
comedy
political satire
cooking shows

Program schedule may include:
community announcements
music
news and weather breaks
competitions
station identification
station imaging and branding
commercial advertising
trailers
liners
front and back sells

Consumer use patterns may include:
viewing television
listening to radio

Target audience requirements may include:
understanding
key points
full coverage
attraction

Station requirements may include:
broadcast law including defamation legislation
indigenous law and protocols
broadcast codes of practice
broadcast standards
station policy
ethical standards

Monitoring and evaluating program schedule may include:
conducting air checks of programs to ensure relevant personnel adhere to required format
ratings results
audience feedback
results of enquiries
market research
testing of programs

Underpinning skills and knowledge

Assessment must include evidence of essential knowledge of, and skills in, the following areas:

knowledge and understanding of the principles and practises of broadcast transmission
knowledge of television and radio conventions
market research skills
knowledge of particular audience markets and their characteristics
ability to evaluate ratings
knowledge and understanding of the structure of television and radio presentation
visual and aural discrimination
reading and interpreting documentation
knowledge of effective communication techniques including effective listening, questioning and non-verbal communication
knowledge of relevant organisational and or legislative occupational health and safety requirements, including safe noise levels

Linkages to other units
This unit has linkages to the range of production operations units found within this training package and combined training delivery and/or assessment may be appropriate.

Linkages may include:

CUSRAD02A Conduct research
CUEMAR2A Undertake market research

Critical aspects of evidence

The following evidence is critical to the judgement of competence in this unit:

the ability to assess the results of market research
the ability to design program schedules to meet specific market needs

Method and context of assessment
Assessment may take place on the job, off the job or a mix of both of these. However, assessment of this unit would most effectively be undertaken on the job due to the specific workplace environment requirements. Off the job assessment must be undertaken in a closely simulated workplace environment.

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)
role play
case studies
work samples or simulated workplace activities
oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept
projects/reports/logbooks
third party reports and authenticated prior achievements
portfolios of evidence which demonstrate the processes used in developing and realising the creative concept

Resource requirements
Assessment requires access to a range of equipment listed in the range of variables statement, currently used by the film and television industry.

Communicating ideas and information
(3)

Collecting analysing and organising information
(3)

Planning and organising activities
(3)

Working with others and in teams
(2)

Using mathematical ideas and techniques
(3)

Solving problems
(2)

Using technology
(1)