Unit of competency Outline
Date retreived
22/07/2026 5:52 AM AWST
22/07/2026 5:52 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Analyse and communicate information
Analyse and communicate information
Unit of competency
National Code
SIRXMGT004A
SIRXMGT004A
State Code
S6157
S6157
TGA Status
Deleted
Deleted
DTWD Status
Deleted
Deleted
State Implementation and Classification
Approved Date
03/06/2015
Field of Education
091301 - Librarianship And Information Management
Original Release Date
03/06/2015
Nominal Hours
80
Description
This unit describes the performance outcomes, skills and knowledge required to analyse and communicate information in a retail environment.
Notes
Elements and Performance Criteria
1. Review external operating environment.
- 1.1.Develop strategies to maximise the understanding of the store’s external operating environment.
- 1.2.Review operating environment using relevant sources of information.
- 1.3.Analyse external operating environment using current, accurate information that reflects emerging and predicted trends.
- 1.4.Review systems to reflect possible future store operating policy and procedures, technology, partners, competitors and other relevant organisations.
2. Identify and evaluate competitors.
- 2.1.Identify and evaluate strengths and weaknesses of existing and potential competitors using accurate and current information.
- 2.2.Gain information from ethical, cost-effective sources according to store policy.
- 2.3.Adjust store plans and targets, according to information gained from external operating environment to maximise success of store operation.
3. Assess internal strengths.
- 3.1.Evaluate opportunities for new and existing products and services in response to internal strengths and external factors.
- 3.2.Evaluate merchandise or service delivery using accurate, current information.
4. Forecast trends and developments.
- 4.1.Regularly project future trends and developments using accurate, current information.
- 4.2.Clearly identify impact of future trends and developments on store operations.
- 4.3.Regularly investigate and assess new technology for possible store application.
- 4.4.Report research, analysis and forecasts using accurate qualitative and quantitative information.
5. Recommend and implement improvements.
- 5.1.Recommend and implement improvements based on forecasts.
- 5.2.Develop and implement strategies to maximise future business, customer service and profit.
6. Respond to change.
- 6.1.Identify changes in internal operating environment accurately and promptly.
- 6.2.Develop and implement policy and procedures to effectively respond to changes in internal and external operating environment without undue delay.
7. Communicate internally and externally.
- 7.1.Implement internal and external correspondence or personal communications according to store policy and procedures.
- 7.2.Ensure personal presentation is professional and in line with store policy.
- 7.3.Summarise written communications to convey key points that are clear, concise and in line with store policies.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.
External operating environment may include:
markets, such as advertising and marketing targets, customers, local culture and environment
competitors, for example, product and service range, pricing policies, marketing policies
new or existing products and services, suppliers, technology
government and legislative bodies affecting employment conditions, staff, trade practices, consumer law and WHS.
Relevant sources of information may include:
contacts with others inside or outside the store
customers
staff
publications
business journals
newspapers
conferences and courses
internet
statistics
observation
market research.
Store policy and procedures in regard to:
information and review of internal and external operating environment
modes of communication and reporting.
Research, analysis and forecasting techniques may include:
written or verbal data
surveys
formal or informal meetings
quantitative and qualitative data
management of information technology systems.
Internal operating environment may include:
operating climate and culture
existing merchandise and service range
possible future merchandise and service range
possible future retail technology systems
problems in sales and service delivery
customers
staff
management
management information systems.
Communications may include:
internal or external contacts
personal, face-to-face, or electronic media
written correspondence
memorandums
routine or specialist reports.
External operating environment may include:
markets, such as advertising and marketing targets, customers, local culture and environment
competitors, for example, product and service range, pricing policies, marketing policies
new or existing products and services, suppliers, technology
government and legislative bodies affecting employment conditions, staff, trade practices, consumer law and WHS.
Relevant sources of information may include:
contacts with others inside or outside the store
customers
staff
publications
business journals
newspapers
conferences and courses
internet
statistics
observation
market research.
Store policy and procedures in regard to:
information and review of internal and external operating environment
modes of communication and reporting.
Research, analysis and forecasting techniques may include:
written or verbal data
surveys
formal or informal meetings
quantitative and qualitative data
management of information technology systems.
Internal operating environment may include:
operating climate and culture
existing merchandise and service range
possible future merchandise and service range
possible future retail technology systems
problems in sales and service delivery
customers
staff
management
management information systems.
Communications may include:
internal or external contacts
personal, face-to-face, or electronic media
written correspondence
memorandums
routine or specialist reports.
The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
identifies and analyses information about features of the operating environment that now, or in the future will affect store retail operations
identifies and implements changes to maximise future business, customer service and profit
develops and implements strategies to implement changes
produces written communications to convey key points that are clear, concise and in line with store policy.
Context of and specific resources for assessment
Assessment must ensure access to:
a retail work environment
relevant documentation, such as:
store policy on communication
legislation and statutory requirements
information on:
markets
competitors
products and services
suppliers
new technology.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
third-party reports from a supervisor
written or verbal questioning to assess knowledge and understanding
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
identifies and analyses information about features of the operating environment that now, or in the future will affect store retail operations
identifies and implements changes to maximise future business, customer service and profit
develops and implements strategies to implement changes
produces written communications to convey key points that are clear, concise and in line with store policy.
Context of and specific resources for assessment
Assessment must ensure access to:
a retail work environment
relevant documentation, such as:
store policy on communication
legislation and statutory requirements
information on:
markets
competitors
products and services
suppliers
new technology.
Methods of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
observation of performance in the workplace
third-party reports from a supervisor
written or verbal questioning to assess knowledge and understanding
review of portfolios of evidence and third-party workplace reports of on-the-job performance.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| N0691 | WRRINF1B | Analyse and communicate information | Unit of competency |
| State Code | National Code | Title | Type |
|---|---|---|---|
| J151 | SIR50112 | Diploma of Retail Management | Qualification |