Unit of competency Outline

Date retreived
22/07/2026 1:46 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Manage measurement of marketing effectiveness

Manage measurement of marketing effectiveness

Unit of competency
National Code
BSBMKG611
State Code
AUH76
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
25/03/2015
View on TGA
State Implementation and Classification
Approved Date
15/09/2015
Field of Education
080505 - Marketing
Original Release Date
15/09/2015
Nominal Hours
50
Description
This unit describes the skills and knowledge required to manage a strategy measuring the effectiveness of marketing activity.It applies to individuals who possess a sound theoretical knowledge base and who are primarily responsible for using a range of metrics to gauge success of marketing interests.Depending on size and structure of the organisation, this role generally applies to a person with managerial responsibility.No licensing, legislative or certification requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Prepare for implementation of strategy to measure marketing effectiveness
  • 1.1 Review current marketing strategies and marketing plans, and research range of metrics available to measure effectiveness of relevant marketing processes and functions
  • 1.2 Analyse effectiveness of current marketing metrics used by the organisation in each key marketing operation
  • 1.3 Critically analyse how existing marketing metrics link to strategy, and opportunities to improve links
  • 1.4 Plan to address any issues with use of marketing metrics within the organisation
  • 1.5 Design criteria for retaining existing marketing metrics, and for selecting new manageable and cost-effective metrics
  • 1.6 Gain approval for design or redesign of strategy from senior management
2. Design strategy to measure marketing effectiveness
  • 2.1 Set objectives for measurement and evaluation of marketing effectiveness
  • 2.2 Select methods to measure marketing performance for each marketing process or function, tailored to the organisation’s brand or unique positioning
  • 2.3 Calculate costs of gathering and analysing data with assistance of relevant financial experts
  • 2.4 Design and record implementation strategy for measuring and analysing marketing performance, or make recommendations for improving current strategy
3. Manage, implement and evaluate strategy to measure marketing effectiveness
  • 3.1 Design and implement appropriate communication and training strategy, so marketing and other relevant personnel fully understand their role in measuring marketing effectiveness
  • 3.2 Supervise design and implementation of specific metrics
  • 3.3 Plan and monitor work activity to ensure adherence to strategy for measurement of marketing effectiveness
  • 3.4 Design process to review and evaluate marketing metrics on a regular basis, and if organisational strategy changes
No information
No information
Replaces
State Code National Code Title Type
D4878 BSBMKG611A Manage measurement of marketing effectiveness Unit of competency
Replaced By
State Code National Code Title Type
OCF24 BSBMKG622 Manage organisational marketing processes Unit of competency