Elements and Performance Criteria

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:
contemporary media, such as newspapers, television and magazines
internet and social media sites
interviews
personal experiences
professional awards
professional libraries
workshops, seminars and conferences.
Domestic subjects may include:
adolescents
babies and children
celebration events, such as parties and family gatherings
cultural and religious occasions
engagement couples
formals and debutantes
glamour and boudoir
graduations
groups, such as school, social and sporting
personal portraiture
pregnant mothers
seniors.
Studio style may include:
unique and recognisable photographic and print/album look, including factors such as:
depth of field
exposure compensation
framing and cropping
lens focal length
point of view (POV) photography
post-capture image treatment.
Domestic photo imaging services may include:
digital files for use on the internet or inclusion in personal digital media presentations and documents
DVDs and digital media presentations
framed, loose and mounted prints
individual, couple and group portraits
passports and identification documents
prints in or for albums and books.
Professional practice arrangements may include:
contracts
copyright, licensing and intellectual property rights
creative product archive/digital asset management
financial management
insurance, including personal, public risk, accident and sickness, equipment, completed creative product, transportation and storage
licences and permits
model/talent and property releases
moral and ethical codes of practice
OHS
project budget management.
Appropriate people may include:
members of production team
members of relevant professional associations
mentors and peers
practising domestic photographers, photo imagists or members of allied fields.
Shoot responsibilities may include:
confirming legal aspects of the shoot
controlling the creative product
controlling the shoot
negotiating and signing contract
paying bills
selecting locations, props and backgrounds.
Shoot requirements may include:
analog or digital capture technologies and supporting accessories
creative product:
how it is to be used
what the client specifies
hire options for equipment
models, props and backgrounds
photo imaging lighting:
ambient
mixed lighting
supplementary, including electronic flash, tungsten and fluorescent
processing requirements for image work created
production team
studio or internal/external location
timelines for stages of domestic workflow
transportation of equipment.
Shoot preparations may include:
assemble and check all equipment
brief assistants and other members of creative team
conceptualise involvement in creative process
confirm time, place and requirements for all aspects of the shoot that will be supplied by others
undertake weather check for location shoots.
Shoot context may include:
application of teamwork and management skills conducive to a creative environment
colour management specifications
format and orientation of image
technical requirements of creative product
developing rapport with subjects
overcoming client tension or nervousness that may arise from subject having photographs taken
studio style
timelines.
Production team may include:
assistants
child minders
make-up and hairdressing
post-production coordinators
stylists.
Proof images may include:
presenting proofs in a viewing session:
as contact sheets or proof prints to appropriate sizes
as digital images (via camera display, on a computer screen, and/or projected by a data projector)
as projected transparencies
proofing methods.
Optimise images may include:
digital files as specified:
bit depth
colour space
digital asset management
file dimensions/size in pixels
file format, such as:
joint photographic experts group (JPEG)
portable document format (PDF)
Photoshop Data (PSD)
tagged image file format (TIFF)
file naming, captions and inclusion of file information data
multiple file formats
transfer media, such as CD, DVD and internet
uncompressed and compressed files
maintaining quality and integrity of the digital data
processing RAW/JPEG files
retouch, enhance and photomontage as requested.
Service suppliers may include:
bookbinders and album-makers
digital media specialists
external printers and framers
in-house printers and framers.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
apply a typical workflow in domestic photo imaging professional practice
interact and liaise with clients and associated professionals
apply business, coordination and negotiation skills to own photo imaging work practices
apply technical and imaging skills, including capturing and optimising domestic images.
Context of and specific resources for assessment
Assessment must ensure:
access to:
a range of photo imaging production equipment employed in a domestic context, such as cameras, computers, software, printers, darkrooms, lighting and accessories
a range of locations and studios for domestic photo imaging shoots
sources of information to research contemporary styles and conceptual or aesthetic approaches to domestic photo imaging
appropriate learning and assessment support when required
opportunity for collaboration with or in allied industries, such as designers, fashion stylists, make-up artists, hairdressers, processing labs/printers, bookbinders and presentation specialists
the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence
review of third-party reports from experienced practitioners
direct observation of candidate applying a typical workflow in domestic photo imaging professional practice
case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to domestic photo imaging
participation in and observation of professional domestic photo imaging awards
review of photo imaging products against domestic industry standards and service specifications.
Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
CUVPHI516A Research the role and use of the photo image in visual communication
CUVPHI517A Research and exploit photo imaging trends
CUVPHI518A Explore the descriptive and emotive nature of photo lighting
CUVPHI519A Investigate and exploit innovative imaging options
CUVPHI520A Produce an innovative presentation of professional work
CUVPHI529A Employ colour management in a digital imaging workplace.