Research and generate ideas for exhibition concepts

Unit of competency Outline

Date retreived
21/07/2026 11:20 PM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Unit of competency

National Code
CULMS005B

State Code
D1800

TGA Status
Replaced

DTWD Status
Replaced

Current Release Number
1.00

Current Release Date
05/04/2004

View on TGA

State Implementation and Classification

Approved Date

16/01/2012

Field of Education

091303 - Curatorial Studies

Original Release Date

16/01/2012

Nominal Hours

Description

This unit describes the performance outcomes, skills and knowledge required to research and generate ideas for exhibition concepts. The unit focuses on exploring different themes and potential storylines to inform the overall concept development process. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

Notes

Elements and Performance Criteria

1 Generate initial ideas

1.1 Explore ideas in the context of the collection
1.2 Evaluate the nature, needs and expectations of the audience
1.3 Identify and confirm the purpose, scope and objectives of the exhibition in consultation with relevant stakeholders
1.4 Develop broad parameters for content, based on overall objectives, audience needs and collection/organisational parameters

2 Conduct research

2.1 Undertake relevant research to identify the historical, cultural and other influences that impact on concept development
2.2 Undertake critical analysisofsources and references to inform concept development
2.3 Identify and source appropriate specialists who may be able to contribute to the concept
2.4 Explore and adapt relevant ideas from other practitioners or exhibitions with consideration of intellectual property, moral rights and copyright requirements

3 Develop/expand ideas and concepts

3.1 Develop and expand ideas in response to research findings in the context of the collection
3.2 Identify, select and develop appropriate storylines and interpretive messages based on outcomes of research, audience needs and organisational priorities
3.3 Challenge and test own ideas and approaches taken to ensure responsiveness to project and audience needs
3.4 Prepare concept proposals in an appropriateformat and consult with relevant stakeholders to gain required approvals

age
gender
educational level
existing knowledge of subject
familiarity with collection
cultural preferences/cultural diversity
special interest
disability access

education
entertainment
financial targets
co-operative approaches
representation
audience development
community involvement
debate

museums
galleries
libraries
other visitor attractions
theme parks
corporate events
festivals

temporary
permanent
virtual
travelling

boards of management
organising committees
other management
local community
local authorities
customers/visitors
colleagues
performers/artists
technical/subject specialists
exhibition construction specialists
designers
curators
conservators
education officers
cultural groups
those to be represented in the exhibition

established themes/sub-themes
current exhibition policies
potential for accessing additional items
budgetary or other resource limitations

making judgements about relevance of information and ideas
considering how ideas may be adapted
considering how ideas may be challenged
drawing links between references and potential concepts
evaluating work of others

reference books/journals/texts
writings of the period
paintings and illustrations
photographs
film, video
the Internet
digital images
technical drawings
models
collages
sketches
objects and object files
other exhibitions/collections
oral histories/oral traditions
private collectors
archives
letters/diaries/newspapers

drawings
paintings
models
graphic formats
video
photographs
plans
verbal description
electronic presentations
storyboards
performance/installation
display of exhibits
printed format - signs, labels, report

Critical aspects for assessment and evidence required to demonstrate competency

Evidence of the following is essential:

application of sound research and analytical skills to inform concept development
generation of creative ideas, storylines, messages and concepts for a particular concept and target audience.

Context of and specific resources for assessment

Assessment must ensure:

access to a collection around which an exhibition ideas and concepts can be developed
access to relevant research materials and information sources.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
evaluation of exhibition ideas and concepts (with rationale) generated by the candidate to develop storylines and concepts for particular collections or audiences.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Replaced By

State Code	National Code	Title	Type
D9410	CULEVP504A	Develop exhibition concepts	Unit of competency

State Code	National Code	Title	Type
D651	CUV40511	Certificate IV in Arts Administration	Qualification