Module Outline
Date retreived
23/07/2026 12:40 AM AWST
23/07/2026 12:40 AM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Consumer Behaviour
Consumer Behaviour
Module
National Code
State Code
21068
21068
DTWD Status
Approved
Approved
State Implementation and Classification
Approved Date
31/03/1994
Field of Education
080501 - Sales
Nominal Hours
60
Description
To provide participants with an understanding of consumer behaviour in terms of
the actions and decision processes of individuals and organisations involved in
discovering, evaluating, acquiring, consuming, and disposing of products and
services in order to make marketing decisions leading to greater customer
satisfaction.
To provide participants with the opportunity to undertake a field study
research assignment with a retail enterprise to be able to formulate an entry
level project on selling techniques.
NOTE: This module contains a 20 nominal hour field study research
assignment or project to be undertaken with a retail enterprise as an
independent study component of the module.
the actions and decision processes of individuals and organisations involved in
discovering, evaluating, acquiring, consuming, and disposing of products and
services in order to make marketing decisions leading to greater customer
satisfaction.
To provide participants with the opportunity to undertake a field study
research assignment with a retail enterprise to be able to formulate an entry
level project on selling techniques.
NOTE: This module contains a 20 nominal hour field study research
assignment or project to be undertaken with a retail enterprise as an
independent study component of the module.
Range of Variables
This module provides for delivery by a combination of on-the-job and
off-the-job training in a variety of modes.
Strategies should be selected to reflect the nature of the learning outcomes
and the needs of the participant.
Some areas of content may be common to more than one learning outcome and
therefore integration may be appropriate.
Problem-solving processes must be incorporated where appropriate in this module:
-identify routine problems
-identify and access options
-implement solution.
off-the-job training in a variety of modes.
Strategies should be selected to reflect the nature of the learning outcomes
and the needs of the participant.
Some areas of content may be common to more than one learning outcome and
therefore integration may be appropriate.
Problem-solving processes must be incorporated where appropriate in this module:
-identify routine problems
-identify and access options
-implement solution.
Evidence Guide
Internal Assessment 100%
The demands of any assessment task should be no more than required to
demonstrate competency. Demonstration requires assessment of the task during
performance as well as evaluation of the product.
Where practicable, assessment tasks should relate to the participant's
vocational focus.
The demands of any assessment task should be no more than required to
demonstrate competency. Demonstration requires assessment of the task during
performance as well as evaluation of the product.
Where practicable, assessment tasks should relate to the participant's
vocational focus.
Elements and Performance Criteria
No information
No information
Associated Qual/Courses
| State Code | National Code | Title | Type |
|---|---|---|---|
| 8800 | 1242 | Business (Retailing) | Accredited course |
| 5807 | Certificate III in Computer Retailing | Accredited course | |
| 0267 | P0754 | Course In Consumer Behaviour | Accredited course |
| 5805 | 1241 | Retailing | Accredited course |