Qualification Outline
22/07/2026 9:55 PM AWST
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Advanced Diploma of Marketing and Communication
Advanced Diploma of Marketing and Communication
BSB60520
BFT9
Current
Approved
National Endorsed, State Implementation and Classification
Releases
| Release Version | Release Date | TGA Status | DTWD Status |
|---|---|---|---|
| 2.00 | 25/01/2022 | Current | Approved |
| 1.00 | 19/10/2020 | Replaced | Approved |
Description
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
Schedule
Packaging Rules
Total number of units = Twelve (12)Four (4) core units plus
Eight (8) elective units, of which:
- two (2) elective units must be selected from Group A
- three (3) elective units must be selected from Group B
- for the remaining three (3) elective units:
- up to three (3) units may be selected from Groups A and B
- if not listed, up to three (3) units may be selected from a Diploma or above from this or any other currently endorsed Training Package qualification or accredited course.
Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.
1. Core units
All four (4) core units must be completed.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| OCD87 | BSBTWK601 | Develop and maintain strategic business networks | 45 | Unit of competency |
| OCF23 | BSBMKG623 | Develop marketing plans | 45 | Unit of competency |
| OCE49 | BSBMKG621 | Develop organisational marketing strategy | 55 | Unit of competency |
| OCF24 | BSBMKG622 | Manage organisational marketing processes | 45 | Unit of competency |
2. Group A – Marketing
Two (2) elective units must be selected from Group A.
Please refer to the packaging rules for the full details of available options.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| OCE43 | BSBMKG626 | Develop advertising campaigns | 80 | Unit of competency |
| OCF20 | BSBMKG627 | Execute advertising campaigns | 65 | Unit of competency |
| OCF21 | BSBMKG625 | Implement and manage international marketing programs | 45 | Unit of competency |
| OCD72 | BSBMKG628 | Lead organisational public relations | 55 | Unit of competency |
| OCF22 | BSBMKG624 | Manage market research | 60 | Unit of competency |
3. Group B – Transferable Skills
Three (3) elective units must be selected from Group B.
Please refer to the packaging rules for the full details of available options.
| State Code | National Code | Title | Hours | Type |
|---|---|---|---|---|
| OCE40 | BSBCRT611 | Apply critical thinking for complex problem solving | 55 | Unit of competency |
| OCF05 | BSBOPS601 | Develop and implement business plans | 55 | Unit of competency |
| OCD65 | BSBLDR601 | Lead and manage organisational change | 55 | Unit of competency |
| OCG31 | BSBFIN501 | Manage budgets and financial plans | 65 | Unit of competency |
| OCE21 | BSBSTR601 | Manage innovation and continuous improvement | 65 | Unit of competency |
| OCD69 | BSBCRT512 | Originate and develop concepts | 30 | Unit of competency |
| OCE45 | BSBTEC601 | Review organisational digital strategy | 55 | Unit of competency |
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| AZJ7 | BSB61315 | Advanced Diploma of Marketing and Communication | Qualification |
No information
Entry Requirements
Entry to this qualification is limited to those who:
Have completed BSB52415 Diploma of Marketing and Communication
or
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have four years equivalent full-time relevant work experience.
Traineeships and Apprenticeships