Elements and Performance Criteria

RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Sales or operationalneed may involve:
providing product information and advice to the customer
selling floristry products
organising a relay sale or delivery
designing suitable floristry products
assembling or constructing floristry products
purchasing or receiving and storing floristry stock
preparing quotations.
Relevant personnel may include:
colleagues
supervisors
managers
floral designers
studio designers
more experienced florists
owner-operators of a small floristry business
production managers.
Sources of information on the floristry industry may include:
the Internet or intranet
major suppliers to the floristry industry
major relay organisations or distributors
state and federal government authorities e.g. the Australian Quarantine Information Service (AQIS) and state or territory national parks and wildlife services
media
reference books
libraries
industry associations
grower associations
unions
industry journals or trade magazines
personal observation and experience
colleagues, supervisors and managers
industry contacts, mentors and advisors
professional development activities including:
product launches
promotional seminars
trade shows
workshops
conferences
demonstrations.
Information about the industry may include:
different floristry sectors or business types within the industry and their interrelationships
major industry, union and grower associations and their role
major relay or distribution organisations and their role
different industries to which the floristry industry supplies products or has a relationship with including:
tourism and hospitality
events
entertainment
retail
wholesale
horticulture
fashion
the relationship that the particular floristry business has with others
current and emerging industry technologies
current issues of concern to the floristry industry including:
proposed or changing legislation that may affect the floristry business
negative environmental impacts of producing floristry products especially those that relate to resource, water and energy use
emerging markets
effects of economic situations on consumer spending.
Range of methods to obtain information may involve:
informal discussions with colleagues
formal study and research
accessing and reading promotional information, including product brochures and updates
talking to trade and general media
attending professional development activities including:
product launches
promotional seminars
trade shows
workshops
conferences
demonstrations
direct contact with other organisations, including suppliers, industry associations, grower associations and distribution chains
attending floral festivals and competitions
accessing the Internet and intranet
personal on-site observation or exploration of parks, gardens, state forests and national parks
organising information from own memory and experiences
watching television, videos and films
listening to radio
reading newspapers, books and other references.
There is a broad range of products and servicesfrequently sold by the floristry industry including:
flowers including:
fresh (common, exotic and Australian wildflowers)
dry and preserved
artificial.
plant materials including:
fresh (common, exotic and Australian foliage)
dry and preserved
artificial
potted plants
fruit and vegetables.
horticulture products
display or stock items
cash and carry arrangements
custom-made products
services such as:
design consultancy
event styling
relay organisation
transportation and delivery
labour for management of on-site events or special occasions
on-site installation and disposal of floral displays
on-site maintenance of all floral displays throughout the life of an event or special occasion
large, small or themed corporate displays including components constructed off-site and assembled on-site for:
exhibition centres
ball rooms
restaurants and reception centres
theatres
galleries
hotels
government buildings
hospitals
corporate offices
marquees
gardens
cruise boats
churches or chapels.
Events and special occasions may include:
corporate events
balls and banquets
themed events
industry and other awards presentations
theatrical performances
trade shows
exhibitions
floral competitions
floral festivals
special occasions including:
weddings
parties e.g. birthdays and engagements
religious celebrations e.g. communions, bar mitzvahs
funerals.
Ancillary merchandise may include:
chocolates, fruit, nuts, alcohol
hampers
gift items of any type
novelties such as balloons and toys
flower preservatives and conditioning agents
presentation materials including:
wrapping
gift cards and message items.
Specific product information may be found in:
product labels
brochures
e-brochures
organisation-designed information systems, e.g. inventory control database, product and service manuals, price lists
supplier price lists
sales kits
supplier information kits
advertising flyers
manufacturer specifications.
Features of the particular floristry product range may include:
supply cost
usual mark-up
sale cost
cost of any specials
products subject to promotions
suppliers
seasonal availability
complementary products and services
appropriateness for special occasions or events
appropriateness of different products to meet different customer needs.
Suppliers of floristrymaterials may include:
flower and plant materials growers and wholesalers no matter where located:
locally
regionally
intra state
interstate
overseas
wholesale suppliers of:
presentation materials
wrapping and packaging materials
foodstuffs and alcohol
novelties and toys
horticultural items.
Storage of information may include:
card reference systems
files and notes on particular floristry products
files and notes on suppliers of various floristry products
computerised database of information
personal product preference manual.

EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the following is essential:
ability to obtain current, relevant and accurate information on the floristry industry and products sold by accessing a range of information sources and using different research methods
ability to relay knowledge of current information sources
ability to describe the key features of the floristry industry and products sold
ability to regularly source and use information on a variety offloristry products.To ensure consistency of performanceand ability to respond to different requirements, this should occur over a period of time and the information should be tailored to meet different sales and operational needs
completion of research activities within commercial time constraints and within any operational deadlines.

Context of and specific resources for assessment
Assessment must ensure:
access to information equipment such as computers, communication technology, printers, information programs and publications currently used in the floristry industry to source and store floristry related information
access to sources of product information such as reference books, sales brochures, product and service manuals, supplier information kits, electronic information sources, the Internet and information databases.

Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
evaluation of information sourcing activities that are integrated with other activities such as organising a relay sale or delivery, selling, assembling or constructing floristry products
projects, case studies or work activities to assess ability to obtain current, accurate and relevant information for particular operational purposes
evaluation of documented sources of information and portfolios of product information prepared by the candidate to meet differing operational needs
written and oral questioning or interview to test knowledge of the sources of information and the various key features of the floristry industry and its products
review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:
BSBPUR301B Purchase goods and services
SFLDEC201A Assemble floristry products
SFLDEC302A Design floristry products
SFLSOP307A Sell floristry products
SFLSOP308A Prepare quotations for floristry products
SIRXINV002A Maintain and order stock
SIRXSLS001A Sell products and services.