Unit of competency Outline

Date retreived
22/07/2026 1:44 AM AWST

Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.

Assist with marketing

Assist with marketing

Unit of competency
National Code
CUEMAR01C
State Code
D1668
TGA Status
Replaced
DTWD Status
Replaced
Current Release Number
1.00
Current Release Date
12/11/2010
View on TGA
State Implementation and Classification
Approved Date
08/03/2012
Field of Education
080505 - Marketing
Original Release Date
08/03/2012
Nominal Hours
40
Description
This unit describes the skills and knowledge required to provide assistance with a range of marketing activities. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
Notes
Elements and Performance Criteria
1. Complete marketing related tasks
  • 1.1. Source a range of relevant internal and external marketing information
  • 1.2. Access information and assess for relevance and applicability
  • 1.3. Prepare and distribute promotional materials in accordance with instructions and the needs of particular activities
  • 1.4. Liaise with relevant colleagues in relation to marketing activities within the scope of individual responsibility
2. Promote the organisation
  • 2.1. Present the organisation's identity accurately and confidently to relevant individuals and organisations
  • 2.2. Make appropriate contact with external stakeholders and promote the organisation in the wider community
  • 2.3. Maintain accurate records of contact with those external to the organisation
  • 2.4. Identify appropriate industry events and other networking opportunities and attend as appropriate
  • 2.5. Share knowledge obtained through networking with colleagues to enhance marketing activities
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Internal and external marketing information may relate to:
competitors
consumer preferences
media options
product/service development
Marketing and promotional material may include:
advertisements
flyers
invitations
media releases
newsletters
posters
Relevant colleagues may include:
clients
head of department
other personnel within the organisation
supervisor
suppliers
Marketing related tasks could be very varied in nature and may include:
document/brochure production
liaison with internal or external stakeholders
organisational tasks
research
Relevant individuals/organisations may include:
clubs and societies
community groups
internal and external stakeholders
significant individuals
the press








EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit
The following evidence is critical to the judgement of competence in this unit:
general knowledge of marketing activities in the context of the relevant industry sector
research and communication skills to source and present information effectively.

Context of and specific resources for assessment
The assessment context must provide for:
practical demonstration of skills through completion of marketing-related tasks for a specific industry purpose
liaison with others to reflect the interpersonal aspects of this unit.

Method of assessment
Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:
evaluation of promotional materials on which the candidate has worked
evaluation of material researched by the candidate in response to a particular need
oral or written questioning to assess general knowledge of marketing as it applies to a specific organisation industry context
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment
Assessment of this unit requires access to:
resources required for marketing activities.


Replaces
State Code National Code Title Type
C7286 CUEMAR01B Assist with marketing Unit of competency
Replaced By
State Code National Code Title Type
WI134 CUAMKG301 Assist with marketing and promotion Unit of competency