Unit of competency Outline
Date retreived
21/07/2026 11:21 PM AWST
21/07/2026 11:21 PM AWST
Whilst all efforts are made to provide accurate and timely information from the relevant source/documentation, please be aware that the information supplied may not be the most current version. The accuracy of the detail has not been confirmed by the Department and therefore should not be relied upon without first confirming the contents.
Develop a basic design concept
Develop a basic design concept
Unit of competency
National Code
ICPPP211C
ICPPP211C
State Code
D3107
D3107
TGA Status
Replaced
Replaced
DTWD Status
Replaced
Replaced
State Implementation and Classification
Approved Date
20/08/2013
Field of Education
100501 - Graphic Arts And Design Studies
Original Release Date
20/08/2013
Nominal Hours
30
Description
This unit describes the performance outcomes, skills and knowledge required to undertake graphic design to produce roughs and finished art.
Notes
Elements and Performance Criteria
1. Assess brief requirements
- 1.1. The printing requirements of the layout brief are determined to align pre-press processes with printing feasibility
- 1.2. The brief is broken down into stages of production in order to determine a plan of procedure
- 1.3. A plan of action is determined to meet the time requirements of each stage so that deadlines are identified and adhered to
- 1.4. Correct design and typographic terms are used to facilitate communication according to industry standards
2. Assemble layout
- 2.1. Client copy and images are assembled to conform to the brief requirements
- 2.2. Library files are accessed for relevant data to conform to the brief requirements
- 2.3. Appropriate equipment and materials to complete the layout are assembled to enable the brief to be undertaken efficiently
- 2.4. The design area is cleaned and prepared ready for use
3. Render a simple graphic design
- 3.1. The client requirements are checked to ensure a design concept matches the brief
- 3.2. Preliminary graphic design ideas are constructed according to the brief
- 3.3. A simple graphic design concept is rendered electronically to conform to the client brief
- 3.4. The rendered graphic design is checked for conformance with the requirements of the brief
4. Produce finished artwork
- 4.1. A layout grid is created to meet the specifications of the client brief
- 4.2. Type is selected for readability style and fitted into the grid space allocated to conform to brief requirements
- 4.3. Photographs and illustrations are selected, scaled and cropped appropriately to fit the grid space allocated
- 4.4. Overlays/colour roughs are created to conform to brief specifications
- 4.5. The components of the layout are positioned accurately using keylines to conform to the grid framework
5. Check for suitability
- 5.1. The layout is checked to eliminate omissions and errors
- 5.2. The layout design is checked against the requirements of the brief to conform to the critical requirements of the proposed medium
- 5.3. The layout is rendered ready to present to the client
6. Tidy materials and store data
- 6.1. Equipment and materials are returned to storage according to enterprise procedures
- 6.2. Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures
- 6.3. The design area is cleaned according to enterprise procedures ready for re-use
RANGE STATEMENT
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Layout brief may include:
describes and specifies the work to be completed, identifies all requirements for the job.
Errors may include:
spelling, grammatical, style and placement.
Enterprise procedures may include:
range of enterprise procedures within defined work area.
Complexity of process may include:
artwork may contain simple line work or a combination of line and tone.
Quality standards may include:
should meet client requirements and enterprise and industry standards.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Layout brief may include:
describes and specifies the work to be completed, identifies all requirements for the job.
Errors may include:
spelling, grammatical, style and placement.
Enterprise procedures may include:
range of enterprise procedures within defined work area.
Complexity of process may include:
artwork may contain simple line work or a combination of line and tone.
Quality standards may include:
should meet client requirements and enterprise and industry standards.
EVIDENCE GUIDE
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
the rendered design meets the requirements of the design brief. The design conforms to commercial design standards and meets reproduction final use requirements
the underlying skill of designing a basic layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes
demonstrate an ability to find and use information relevant to the task from a variety of information sources
prepare TWO sets of colour roughs and artwork containing line and tone work according to specifications of the client brief and the listed Performance Criteria.
Context of and specific resources for assessment
Assessment must ensure:
assessment may take place on the job, off the job or a combination of these
off the job assessment must be undertaken in a closely simulated workplace environment
it is expected that special purpose tools, equipment and industry software packages will be used where appropriate.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Overview of assessment
Critical aspects for assessment and evidence required to demonstrate competency in this unit
Evidence of the ability to:
the rendered design meets the requirements of the design brief. The design conforms to commercial design standards and meets reproduction final use requirements
the underlying skill of designing a basic layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes
demonstrate an ability to find and use information relevant to the task from a variety of information sources
prepare TWO sets of colour roughs and artwork containing line and tone work according to specifications of the client brief and the listed Performance Criteria.
Context of and specific resources for assessment
Assessment must ensure:
assessment may take place on the job, off the job or a combination of these
off the job assessment must be undertaken in a closely simulated workplace environment
it is expected that special purpose tools, equipment and industry software packages will be used where appropriate.
Method of assessment
A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Guidance information for assessment
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Replaces
| State Code | National Code | Title | Type |
|---|---|---|---|
| D0369 | ICPPP211B | Develop a basic design concept | Unit of competency |
Replaced By
| State Code | National Code | Title | Type |
|---|---|---|---|
| AUM59 | ICPPRP211 | Develop a basic design concept | Unit of competency |