Unit of competency Outline

Date retreived
22/07/2026 11:32 PM AWST

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Develop a marketing strategy

Develop a marketing strategy

Unit of competency
National Code
SIRXMKT005
State Code
AWX03
TGA Status
Current
DTWD Status
Approved
Current Release Number
1.00
Current Release Date
31/03/2016
View on TGA
State Implementation and Classification
Approved Date
13/09/2016
Field of Education
080505 - Marketing
Original Release Date
13/09/2016
Nominal Hours
80
Description
This unit describes the performance outcomes, skills and knowledge required to analyse the operating environment and use results to develop, implement and review a marketing strategy. This unit applies to senior personnel working in a diverse range of sectors and business contexts. They operate independently and are responsible for making a range of operational business decisions and strategic planning. No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.
Notes
Elements and Performance Criteria
1. Analyse internal environment.
  • 1.1.Review existing organisational marketing strategy and current organisational direction and objectives.
  • 1.2.Identify and analyse information on current and past marketing strategies and their outcomes.
  • 1.3.Consult with stakeholders on current and future marketing direction of the organisation and seek their input.
2. Analyse the external environment.
  • 2.1.Research current marketing trends and determine trends relevant to organisational objectives and strategic marketing direction.
  • 2.2.Identify and analyse information on expected market growth or decline, and associated risk factors.
  • 2.3.Identify and analyse legal, ethical and sustainability requirements and potential business impacts.
3. Develop marketing strategy and plan.
  • 3.1.Identify and analyse marketing opportunities based on internal and external analysis.
  • 3.2.Develop marketing strategies that are consistent with direction and objectives of the organisation.
  • 3.3.Develop strategies in consultation with key stakeholders, integrating legal, ethical and sustainability considerations.
  • 3.4.Develop and document a marketing plan outlining priorities, responsibilities, performance indicators, timelines and budgets.
  • 3.5.Communicate marketing strategy and plans to relevant personnel and seek required approval.
4. Implement marketing plan.
  • 4.1.Implement and monitor marketing activities according to marketing plan.
  • 4.2.Produce marketing reports according to organisational policy.
  • 4.3.Share information on marketing activities with relevant personnel to maintain awareness of current organisational focus.
5. Review marketing plan.
  • 5.1.Evaluate marketing activities against performance indicators to determine effectiveness of strategy and plan.
  • 5.2.Make adjustments to marketing strategy and plan based on findings.
  • 5.3.Communicate and implement agreed changes.
No information
No information
Replaces
State Code National Code Title Type
S6166 SIRXMPR007A Devise a strategic marketing plan Unit of competency
State Code National Code Title Type
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